MALAYSIA. Drinks company Skull X Vodka has made its travel retail debut in Malaysia through a partnership with Eraman at Kuala Lumpur International Airport.
The launch will be highlighted by high-impact in-store promotions, tastings and limited-time bundle offers across Eraman locations, amplified by a strong digital campaign supporting pre-orders and brand engagement.
The company’s spirits portfolio, featuring flagship brand Skull X Vodka along with Masons of Yorkshire Gin and Aman Ultra Premium Tequila, is now listed at the retailer’s airport stores.
The brand taps into the rising demand for luxury tequila in travel retail by aligning with shifting consumer preferences.
Skull X produces premium craft spirits, aiming to disrupt the category with its flagship Skull X Vodka. The brand blends bold design with high-quality production, offering a crystal-clear, ultra-premium alternative to traditional vodkas.
The spirit is crafted for sipping neat or mixing in cocktails.
Skull X Founder and Global Brand Director Aman Chopra said, “This partnership with Eraman is more than a listing – it’s a statement. We’re building a portfolio that disrupts shelf norms and resonates with the next generation of spirit connoisseurs.
“Launching in KLIA, a true regional gateway, allows us to introduce the bold personality of Skull X and our other craft brands to a global audience, with clear ambitions to expand into Malaysia’s domestic retail sector.”
Eraman Category Manager Mathi added, “At Eraman, our goal is to elevate every passenger’s shopping journey with premium, exciting brands.
“The introduction of Skull X Vodka, Masons Gin and Aman Tequila enhances our luxury spirits offering and speaks to what today’s travellers are seeking – quality, craftsmanship and a captivating story.” ✈
