CANADA/US. SkyMall, a leading inflight catalogue shopping provider, and GuestLogix Inc, a provider of onboard retail technology and solutions, have announced a multi-year agreement to deliver a new onboard shopping service integrated with SkyMall’s inflight catalogues.
SkyMall President Christine Aguilera said: “Our research shows that 73% of our customers made their buying decision on the plane and GuestLogix provides a platform that will allow us to take customer orders inflight.
“Making it easy for our customers to “˜ring up their sale’ at 30,000 feet will help us close more impulse buys and offer more convenience to time-pressed travellers. We look forward to working with GuestLogix to provide an enhanced on-board shopping experience which will benefit both our airlines as well as busy travellers,” she said.
GuestLogix President and CEO Tom Douramakos added: “The combination of SkyMall’s inflight catalogue with our onboard retail platform provides airlines substantial opportunity for ancillary revenue growth at a time when it’s especially difficult to raise ticket prices.
“This agreement also exemplifies the potential of our Mobile Virtual Store (TM) as an efficient channel that enables retail partners, operators and GuestLogix to benefit mutually from new onboard sales,” he added.
ABOUT SKYMALL
SkyMall is a multi-channel, direct marketer offering merchandise from top direct marketers and manufacturers through its SkyMall catalogue and website, skymall.com.
The company pioneered inflight catalogue shopping, and has been a catalogue merchandiser within the airline industry for over 16 years.
The SkyMall catalogue is said to be seen by approximately 88% of all passengers on US airlines, reaching more than 650 million air travellers annually.
For more information, visit www.skymall.com.
ABOUT GUESTLOGIX
GuestLogix is a leading provider of onboard retail technology and solutions to the airline industry. It also serves as a channel for providers of inflight entertainment, merchandising, Internet access, etc.
GuestLogix serves more than 600 million passenger trips annually, onboard airlines such as American Airlines, Delta Air Lines, Air Canada, Alaska Airlines and Ryanair.
For more information, visit www.guestlogix.com.
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