SNI, a leading supplier of fashion and travel accessories, has appointed ALFA Brands as its duty free and travel retail agent within specific markets in North America.
ALFA Brands will be responsible for coordinating sales and marketing efforts of SNI’s brands in selected accounts. Already representing other companies in several product categories, ALFA will leverage its existing customer base to expand SNI’s product distribution in key duty free and travel retail locations.
A leading wholesale manufacturer and distributor of fashion and travel accessories, gifts and other travel retail product categories, SNI owns several consumer product and designer brands and represents brands such as Clöudz, B-ICONIC and Sharper Image.
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ALFA Brands will aim to expand distribution of SNI’s products, including brands such as B-ICONIC, Clöudz and Sharper Image, in North America | |
“We are proud to represent SNI’s distinct product brands of fashion and travel accessories to our duty free/travel retail markets and are honoured that they chose ALFA Brands as their agent. This is a strategic partnership for us and a terrific market opportunity that gives us a chance to present to our customers a new and growing category of exciting products,” said ALFA Brands President Franco Gabriele.
SNI VP of Business Development Bill Teufel added: “Our partnership with ALFA Brands will allow us to better serve duty free accounts within these specific areas for continued growth. With product lines like Sharper Image, B-ICONIC and Clöudz, we have more to offer now than ever before.”
ALFA Brands (stand number: 532) and SNI (stand number: 1106) will exhibit at the IAADFS Duty Free Show of the Americas next month. For more information, contact Amy Hildreth, Operations Manager, ALFA Brands Inc; tel: +336 775 2995, e-mail: ahildreth@alfabrandsdfs.com.
