AUSTRALIA. L’OCCITANE Travel Retail and Heinemann Oceania have unveiled a colourful activation at Sydney Airport, showcasing Brazilian-inspired premium beauty brand Sol de Janeiro.
The pop-up highlights the brand’s Delícia Drench bodycare collection with a focus on two newly launched products, Delícia Drench Shower Oil and Delícia Drench Jet Set, alongside Sol de Janeiro’s bestsellers and hero products. It is located in Terminal 1 Departures and will run until 10 April.
The 360-degree ‘mega pop-up’ features Sol de Janeiro’s signature vibrant yellow aesthetic, offset by the rich purple tones of the Delícia Drench collection.
The vibrant installation features oversized displays of the brand’s hero body creams, set against a striking backdrop featuring the campaign strapline ‘Be in touch. Be delicious. Satisfy your skin’s craving for deep moisture.’
L’OCCITANE Group Brand Manager Sol de Janeiro Global Travel Retail Marion Amirouche said, “Sol de Janeiro embodies body confidence, joy and self-celebration. That’s why we’re thrilled to launch this vibrant pop-up so that travellers have the opportunity to sample new products within the brand’s popular Delícia Drench range.
“As L’OCCITANE Travel Retail strengthens its presence in the Asia Pacific region, we are grateful to Heinemann for its continuing support. We can’t wait for travellers to dive into the sun-kissed world of Sol de Janeiro.”
The heart of the activation is the Delícia Drench range, now expanded with the Shower Oil and travel-friendly Jet Set. Both innovations are designed to deliver deep hydration and a sensorial skincare experience. The range is completed with the Cheirosa 59 Perfume Mist and Delícia Drench Body Butter.
Sol de Janeiro’s signature bestsellers, including Cheirosa 62 Perfume Mist, Brazilian Bum Bum Cream and Jet Sets from the Bum Bum, Beija Flor and Bom Dia Bright collections, are also featured at the pop-up.
Delícia Drench Jet Set
Tailored for travellers, the Delícia Drench Jet Set is a compact trio that includes Delícia Shower Oil (90ml), Delícia Drench Body Butter (50ml) and Cheirosa 59 Perfume Mist (30ml).
Formulated with moisturising ingredients such as bacuri butter, copaiba resin, passionflower seed oil, fermented hibiscus and hyaluronic acid, the set delivers intensive hydration and nourishment.
The collection is infused with warm vanilla orchid and sandalwood notes, enhancing its sensorial appeal. It is housed in a reusable Jet Set bag.
Delícia Drench Shower Oil
Delícia Drench Shower Oil is made with a nourishing oil-to-milk formula, enriched with 50% glycerine and a blend of Brazilian oils.
Designed for dry and sensitive skin, the shower oil formula deeply hydrates and strengthens the skin’s barrier. It features the Cheirosa 59 and has been infused with fermented hibiscus flower extract which supports a healthy microbiome and delivers antioxidant benefits.
Cheirosa 59 Perfume Mist
A woody gourmand fragrance, the Cheirosa 59 Perfume Mist combines velvet plum and sugared violet top notes, a heart of vanilla orchid and whipped amber and vetiver and sandalwood base notes. Designed for layering, the lightweight mist can be applied to skin, hair and clothing.
Delícia Drench Body Butter
The fast-absorbing Delícia Drench Body Butter body butter is formulated with a Brazilian Soothing Complex which provides deep hydration and restore moisture to dry and sensitive skin. Fermented hibiscus flower extract offers additional antioxidant protection, while hyaluronic acid boosts hydration. It features the Cheirosa 59 scent.
Sol de Janeiro, meaning ‘Sun of January’, embodies the warmth, joy and radiance of the Brazilian sun. The brand is known for its commitment to inclusivity, self-expression and body-positivity, resonating strongly with Millennial and Gen Z consumers. The brand was the subject of a recent Moodie Davitt Spotlight Series eZine.
Sol de Janeiro continues to expand its presence in travel retail, engaging consumers through impactful activations across airports, cruise lines and ferries, the brand owner said. ✈
