MALAYSIA. Sol de Janeiro, part of L’OCCITANE Groupe, has made its Southeast Asia travel retail debut with a vibrant pop-up activation at Kuala Lumpur International Airport Terminal 2, in partnership with Heinemann Duty Free Malaysia.
The activation was launched in January and runs until the end of March.
The pop-up enjoys a prime location in the international departures area to attract maximum traffic, showcasing the brand’s key lines such as Brazilian Bum Bum Cream and Cheirosa 62 Perfume Mist.
Known for its quick-absorbing formula, Brazilian Bum Bum Cream helps skin to appear visibly tighter and more radiant. Another popular product is hair and body perfume spray, Cheirosa 62 Perfume Mist.
The activation features interactive elements such as a ‘Wishing Wall’ where travellers are encouraged to make a wish, take a photo in front of the wishing wall and share the photo on social media. Those who upload their photos can redeem samples and wishing bracelets as gifts.
Heinemann Asia Pacific Director, Purchasing (Beauty and Liquor, Tobacco & Confectionery) Ranjith Menon said: “We are thrilled to announce our collaboration with Sol de Janeiro for a captivating pop-up experience. This partnership reflects our commitment to creating unforgettable experiences with great brands.
“It’s an exciting milestone to bring Sol de Janeiro to Southeast Asia travel retail after a successful Asia Pacific launch in Sydney Airport last year. We are excited to see travellers interact with the pop-up, embrace their uniqueness and become a part of Sol de Janeiro.”
Sol de Janeiro Global Travel Retail Brand Manager Marion Amirouche added: “Heinemann has always provided us with its unwavering support in building a strong foundation for Sol de Janeiro in Asia Pacific and global travel retail.
“We encourage travellers to indulge themselves in Sol de Janeiro products and to be the most authentic version of themselves.” ✈
