INTERNATIONAL. L’OCCITANE Travel Retail is spotlighting the global channel debut of Sol de Janeiro’s Body Badalada Vitamin-Infused Lotion through an immersive omnichannel campaign across key international airports.
As the highlight of the brand’s biggest travel retail campaign yet, the activation kicked off in June at over 350 airports globally, transforming each location into a high-impact space for self-expression, celebration and connection.
The Sol de Janeiro Badalada Summer Tour is now live at key airports, including Amsterdam Schiphol, London Stansted, Manchester, Málaga, Palma de Mallorca, Barcelona, Rome, Geneva, Istanbul and Budapest.
Additional stops include New York JFK, San Francisco, Houston, Panama, Puerto Rico, Brazil, Argentina, Chile, Vancouver, Toronto and Sydney airports.
The pop-ups bring the vibrant spirit of Badalada to life through a dedicated playlist, hand massages, glitter festival makeup bars, interactive photo booths and selfie stations.
The campaign features global beauty influencers, including Juliana Nalú, Bretman Rock, Samyra Miller and Nick Pauley, with an original track by Honey Dijon.
The activation also showcases giant product replicas, with supporting elements such as walking-luggage-style hype crews, oversized digital screens, animated pillars and terminal takeovers.
The campaign is amplified by both digital and Out of Home media, reaching travellers throughout their journey.
Travellers can receive branded takeaways such as bracelets, temporary tattoos, keyrings and shopping bags.
The brand experience also includes testing and sampling of Body Badalada and Cheirosa 62.
Inspired by Portuguese slang meaning ‘the hottest thing’, Body Badalada is a vitamin-rich body lotion known for its weightless texture, high-performance formula and impact.
Designed for Gen Z consumers, the lotion provides lightweight, 24-hour hydration, thanks to a formula enriched with sugarcane and seven types of hyaluronic acid that deeply hydrate and enhance the skin’s natural glow.
Featuring the brand’s signature Cheirosa 62 scent, the lotion nourishes the skin while providing fast-absorbing, long-lasting hydration without the sticky feel.
Sol de Janeiro Co-Founder and CEO Heela Yang said, “Body Badalada is rooted in connection. This product was built to bring people closer to their bodies, to each other and to self-expression. It’s not just about selling a product. It’s about creating moments where people feel seen, celebrated and part of something bigger.”
L’OCCITANE Group Global Travel Retail Sol de Janeiro Brand Manager Marion Amirouche added, “This summer, we’re taking our energy global. Body Badalada is more than a product launch. It’s a movement.
“The goal of the tour is to create vibrant experiences that surprise and engage travellers, turning ordinary trips into joyful moments of self-celebration. No matter where you land, Badalada will be there to greet you with open arms and an unforgettable scent.”
The campaign extends beyond travel retail through the Badalada Bloco activation – a street-level experience inspired by Brazil’s popular street parties, featuring Airstream pop-ups, branded vending machines, immersive sampling and content-driven experiences.
Body Badalada Vitamin-Infused Lotion is currently available exclusively at Sephora and in travel retail locations for a three-month period. It’s the latest offer in Sol de Janeiro’s bodycare collection, a bold expression of care, culture and connection. ✈
