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From left: CHOYA DENTO, CHOYA DENTO HERB and CHOYA ROYAL HONEY fruit liqueurs. The main ingredient is the UME fruit, which has been enjoyed in Japan since ancient times and is deeply rooted in the Japanese lifestyle |
JAPAN. Traditional Japanese liqueur CHOYA DENTO UMESHU has been awarded Gold Medals in the 2006 Monde Selection – International Institute for Quality Selections.
The company – which has the marketing tagline Relax CHOYA! – has won the following medals:
CHOYA DENTO UMESHU – Grand Gold Medal
CHOYA DENTO HERB UMESHU – Gold Medal
CHOYA ROYAL HONEY – Grand Gold Medal
About the products
DENTO UMESHU:
700ML 15% ALC/VOL
The premium UMESHU aged for extra years. The luxury taste and elegant aroma are said to bring you the most blissful moment of a day. The cylinder shaped bottle contains 100ml UME fruit.
DENTO HERB UMESHU:
700ML 15% ALC/VOL
The herbal type DENTO UMESHU made with selected UME and perilla herb. The essences of perilla herb are in very good harmony with UME fruit, enhancing the taste of DENTO UMESHU. The cylinder-shaped bottle contains 100ml UME fruit.
ROYAL HONEY:
700ML 15% ALC/VOL
CHOYA Royal Honey is a UMESHU specially made with Japanese UME, Honey, and Royal Jelly. Its delicate acidity from UME and natural sweetness from honey is said to create a balanced harmony. Royal Jelly contains minerals, vitamins and amino acids. The nutritious aspect of Royal Jelly satisfies your taste buds, according to the firm. The cylinder shaped bottle contains 100ml UME fruit.
The duty free retail prices for the products are DENTO US$20 per bottle, DENTO HERB US$22 and ROYAL HONEY US$27.
About CHOYA
CHOYA originally started as a winery in 1914 and has been developing UMESHU product for over half century since it launched UMESHU into the market as a first UMESHU commercialising company. CHOYA is recognised as a number one premium UMESHU manufacture and there is 100% brand awareness in Japan.
About UMESHU & UME
In Japan, UME fruit liqueur is called UMESHU; UME means Japanese plum/apricot like special fruit and SHU means Liquor/Sake. In Japan, people call UME fruit liqueur UMESHU. The UME fruit has been one of the most revered fruit in Japan for centuries. The soft, fragrant blossoms of the UME tree are the first to show the arrival of spring with elegant aroma. The UME fruit is rich in citrus acid, like lemon. UME fruit also contains minerals such as potassium and iron. Japanese people appreciate UME fruit as a healthy food.
About Monde Selection
Brussels-based Monde Selection, the International Institute for Quality Selections, analyses products in certified and independent laboratories, followed by submission to a tasting board consisting of an international jury. Based on the results (including packaging), Monde Selection awards Grand Gold Medal with leaves, Gold Medal, Silver and Bronze. Products are analysed between January and April each year and the results are revealed in May. In June Monde Selection organises a closing ceremony, which takes place in a different European city. This year’s 25 June ceremony was held in Prague.
For details on CHOYA DENTO UMESHU, e-mail foreign@choya.jp Visit www.choya.com
