French craft spirits company Spiritique is to introduce its super-premium French single malt whisky brand Cohobé at the TFWA World Exhibition in Cannes.
Two Cohobé expressions – Libération and Élévation – will be presented in partnership with Spiritique’s travel retail partner JP Aucher on the JP-GTR stand (Green Village L60).
The company is seeking to capitalise on the fast-growing world whisk(e)y category in travel retail. Produced in small quantities, the super-premium whisky has an RRP of €89 for a 70cl decanter. Libération and Élévation are both aged in small French oak barrels and have two distinct flavours.
Spiritique is a French premium craft spirits company founded in 2018 which owns brands including Yu gin, Amaethon whisky, Bistro vodka and Noces Royales Cognac Pear liqueur. The company’s vision is to ‘refresh the world of spirits’, creating distinctive brands focused on bespoke expressive designs, great taste and high quality.
The spirits are inspired by French luxury codes and infused with the richness of French double distillation – the same process used in crafting Cognac.
The name Cohobé is derived from the French word cohober which means ‘to redistill’. The whisky is distilled in traditional French pot stills known as alambics.
Cohobé whisky, produced in the Cognac region, consists of French barley and is matured using 250 and 350 litre French oak barrels which ensure better contact between liquid and wood.
Spiritique Commercial Director Olivier Hidier commented: “Cohobé is for all spirits lovers who appreciate beauty in design and great taste. Beyond this we believe there are many new consumers across the world who will appreciate this new vision of whisky.
“We also see Cohobé as an attractive whisky brand for women, whom more of are becoming whisky connoisseurs.
“The distillation process and flavour profiles of the whiskies are unique and we have high expectations of what we can achieve with the brand in airport duty free.
“We are pleased to partner with JP Aucher, who is so well connected and knows the travel retail industry inside out. We’re excited to showcase Cohobé with JP in Cannes.”
JP Aucher said: “The world whisky category is a very fast-growing one and Cohobé fits so well into that, coming from a country not normally associated with great whisky. What Spiritique have produced with this brand is something outstanding, something that bucks that trend.
“Many whisky consumers buying in airport stores are looking for something unique, something that stands out from the crowd on the whisky walls. Cohobé fits perfectly with that demand with its fantastic appearance, memorable flavours and unique method of production.” ✈️
