GERMANY. Langguth is unveiling some intriguing new extensions to its flagship Blue Nun brand at Cannes this year.
Blue Nun will be extended to a crisp, lightly sparkling white Wine-Crush, which will be called Blue Nun Slinky in the UK market.
With a 5.5% alcohol content, Blue Nun Slinky will be available in 275ml crown-cap bottles. The drink combines Blue Nun’s familiar white wine fruity flavours with a hint of citrus.
For a selective number of international markets, Blue Nun’s new white Wine-Crush will be marketed under the name Blue Nun Vinnocence.
Marketing director Armin Wagner commented: “Slinky is about addressing the lack of innovation in the wine category. The drink aims to attract a younger generation to the wine shelves, consumers who currently might develop an interest in wine only much later. At the same time Slinky is aiming to offer the RTD consumer a more sophisticated product. This is a market gap our consumer trials have highlighted.”
Another recent addition to the Blue Nun range, a Merlot, is produced from the Languedoc region of Franc.
The red wine is now available in a bag-in-box package, which makes it easier and practical for travelling consumers to transport and use, as well as keeping for up to four weeks after opening.
Blue Nun will also be adding a Spanish Rosé to its growing portfolio.
The Blue Nun cluster pack (pictured, below) is also being launched in time for Cannes, and comprises a pack of four 187.5ml of bottles of traditional Blue Nun ‘Qualitätswein’.
Finally, an Australian Shiraz has been added to the Blue Nun portfolio, making the third red varietal and eight wines in total.
The wine is an intense, soft, full-bodied Shiraz from the Murray Darling region of South West Australia.
Langguth will be at the TFWA World Exhibition from 23-27 October and will be located at stand P11 at Village Mediterrannee.
