US. Van Gogh Vodka, the Dutch premium vodka brand, has announced that Celebrity Cruises will highlight its flavoured and regular vodkas and gin on all its vessels.
Each stateroom mini-bar, as well as the ships’ on-board bars, will be stocked with a select number of flavoured and regular vodkas, as well as the exclusive gin. Van Gogh has created a special edition mini-bottle for the cruise line, each bearing Celebrity’s logo.
“We created a special glass mini-bottle with the Celebrity Cruises logo that will be in every mini-bar, as well as our 750ml bottles in every bar onboard the ships,” added Van Gogh Vodka founder David van de Velde. “The relationship gives us the opportunity to reach a huge new audience for our premium products.”
Initially, all mini-bars will carry the Raspberry, Chocolate, Appel and Regular Vodka, as well as the gin. With its established ‘better martini’ approach to its customers, Van Gogh offers more than 3000 martini recipes.
The brand is represented in duty free by Imagination Unlimited International, headed by Lars Johansson.