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In her new role Raskin will lead SSP America’s efforts to market and brand local, regional and national concepts |
USA. Food & beverage operator SSP America has appointed Pamela Raskin as Vice President Marketing and Brand Innovations.
Raskin will be responsible for developing proprietary brands aligned with market trends, the group confirmed.
She will lead SSP America’s efforts to effectively market and brand local, regional and national concepts while building a comprehensive promotions program for the SSP America portfolio.
Raskin will also implement measured merchandising standards and ensure the company is focused on integrating the latest food and beverage trends into its offerings.
Raskin joins SSP America having most recently held the position of National Director of Marketing for Leisure Services at Sodexo where she drove innovation through program development, strategy, marketing and merchandising for 50 accounts throughout North America.
Prior to Sodexo, Raskin served as Director of Marketing Innovations for Restaurant Associates which provides premium food services to museums, performing arts centres and corporate locations.
Commenting on the appointment, SSP America CEO Michael Svagdis said: “Everything we do at SSP America begins and ends with a passion to create memorable culinary moments for passengers-food and innovation are at the heart and soul of who we are.”
“I’m delighted to welcome Pamela to our team and believe she will play a major role in helping SSP America achieve its strategic goals while delivering incredible food to each passenger we serve,” he added.
