ICELAND. SSP Group will increase its presence in Iceland after being awarded a contract to open two Point convenience stores, a Snæland Deli delicatessen and 17 high-tech vending machines in seven spaces at Keflavik Airport.
The latest contract comes just over a year after SSP made its debut at the airport with two food & beverage venues.
The outlets will open by the end of the year and will feature an evolved version of SSP’s Point brand, created for the Norwegian market in 2006. With a focus on fresh convenience food, the concept has been further developed for a global roll-out.
The new outlets will offer products unique to Iceland, including Icelandic confectionery and beverage brands, while hot food choices include the Icelandic pylsur (an Icelandic-style hot dog).
Snæland Deli is new concept created by SSP Iceland and showcases Icelandic cuisine. That includes quality local foods and delicacies, ranging from artisan cheeses, cured meats and seafood to local breads, gourmet condiments, chocolates, snacks and other food items. A selection of artisan beers, spirits and other beverages is also available.
The smart vending machines being installed by SPP will offer a range of fresh food, confectionery, coffee, pastries, travel and gift items. SSP claims the machines represent a step change for retail technology in the country, providing convenient retail options in the gate areas.
SSP Norway and Iceland Managing Director Stian Lund said: “This new deal means we have now increased our size in the Icelandic market, enabling economies of scale and greater flexibility. It was a competitive tender against significant players in the market, and to be expanding our presence at Keflavik less than a year after we were awarded our first contract is a testament to the hard work of the SSP team across our business, and gratifying evidence of the airport’s faith in our abilities.
“We’re very proud to be bringing the Point brand to travellers at Iceland’s largest airport, and we’re certain it will be well received by passengers from Iceland as well as those from other parts of the world.”
Keflavik Airport Commercial Manager Gunnhildur Erla Vilbergsdottir commented: “A number of operators took part in the tender process. We were particularly keen to work with an operator with a high degree of professionalism in operations that can respond quickly and well to changing conditions in the complex operating environment, and we are certain that SSP will live up to our expectations.”
SSP Group reported strong first-half results yesterday. Read that story here and access an interview with SSP CEO Patrick Coveney discussing the results and SSP’s move into the Indonesian airport market at this link. 
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