NORWAY. Leading food travel service group SSP is working with X2 Computing to deliver new digital signage at outlets located in airports and railway stations across Norway.
The new digital signage systems will comprise LCD displays to replace the previous static menu board displays. These will present a more modern, professional and eye-catching visual display at every outlet, SSP said.
SSP Norway IT Manager Albert Rognan said: “We are working with X2 Computing as it was one of the only suppliers to offer a bespoke solution designed to meet our particular requirements and meet our tight deadlines.
“We have been impressed with the company’s enthusiastic approach and attention to detail that will enhance the customer experience and help drive significant increases in revenue at every location.”
X2 Computing is supplying SSP with three high-contrast 42-inch LCD screens for each location. Their super thin bezels enable them to be mounted side-by-side in a portrait orientation to appear as “˜one’ when the content requires it, for a more aesthetically pleasing display, SSP said.
The commercial grade screens house toughened glass screens, making them easier to clean and maintain in the busy commercial kitchen environments in which they will be used around the clock. With an operational life of up to 50,000 hours, X2 Computing will provide full maintenance support for the lifetime of this equipment.
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SSP Norway’s new digital signage system allows the screens in every location to be controlled remotely; breakfast, lunch and evening menus, as well as special offers, can be scheduled according to location, time period or event |
Powerful content management software enables the screens in every location to be controlled remotely by SSP’s marketing team based at Oslo Airport from any PC using a standard web browser. Breakfast, lunch and evening menus, as well as special offers, can be scheduled according to location, time period or event.
Advertisements comprising still or video images can also be scheduled according to the same parameters. Also, if required, urgent messages such as weather warnings or evacuation announcements can be scheduled or immediately sent out to all or specific digital signs to override or interrupt scheduled content.
X2 Computing has provided SSP with a green, energy-efficient solution that will deliver significant savings by reducing the requirement for manpower, time and travel resources to manage the system. It can be remotely managed to automatically switch on and off at predetermined times as well as allowing content updates and software upgrades to be carried out centrally.
The low power requirements of the system also make it considerably quieter in operation as it does not require a cooling fan.
“We are experiencing a dramatic increase in the level of enquiries from retail operations that want to have total control of the digital signage deployed in retail premises across all market sectors,” said X2 Computing Managing Director Francis Davis.
“The fact that SSP has been able to purchase this new digital signage solution outright will deliver further significant savings over the lifetime of the equipment compared to the rented or hosted solutions on offer from other suppliers.”
SSP is deploying the first digital signage solutions at Oslo Airport and Trondheim Airports. These will be followed by a full rollout to all food outlets situated at a further eleven airports and Oslo Central Train Station.
About X2 Computing Ltd
X2 Computing is a UK-based provider of high performance, rugged mobile computing solutions and technologies with customers in a wide range of market sectors worldwide including retail, gaming, field service, industrial, commercial, military and government. The company provides state of the art, ergonomically designed tablet computers, ultra-rugged tablets and laptops, thin client computers and all in one digital signage solutions. It also delivers a range of bespoke services such as application development and wireless integration. In addition to manufacturing bespoke solutions, X2 Computing represents many of the world’s leading hardware OEM’S in Europe.
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