AMERICAS. Digital-first resortwear brand Venus Fashion has opened its first physical store, at sea, in partnership with leading cruise retailer Starboard.
This collaboration brings women’s ready-to-wear apparel to cruise ships across Royal Caribbean International, Carnival Cruise Line and Virgin Voyages.
Starboard Group President and CEO Lisa Bauer said: “We are incredibly excited to join forces with Venus in a way that’s truly unique and has never been done before at sea.
“This partnership unites two leading retail organisations in a shared commitment to inclusivity, style and an unforgettable guest experience.
“We’re really proud to bring Venus’ bold fashion and inclusive spirit to our cruise guests and deeply appreciate the collaboration and trust that has brought this vision to life.”
Venus Fashion CEO Laura Bollier remarked: “We couldn’t be more excited to launch this incredible partnership with Starboard.
“Expanding into the world of travel retail is a natural evolution for our brand, and there’s no better way to debut than by bringing our fashion-forward collections to cruisers who are seeking both adventure and style.
“Starboard’s unparalleled expertise in curating memorable retail experiences perfectly complements Venus’ commitment to empowering women with confidence through fashion.
“Together, we’re offering a shopping experience that blends the excitement of travel with the bold energy of our brand – it’s a perfect match.”
Venus at-sea offers an assortment of women’s apparel including dresses, rompers, separates, swimwear and cover-ups.
The brand noted: “The collection is designed for the cruise lifestyle, giving guests everything they need for a memorable vacation – from poolside brunches to sunset cocktails, each piece transitions seamlessly from sea to shore.”
Venus cruise locations feature decor inspired by tropical beach resorts, with natural materials and bright colours. The brand is also planning to host events such as pop-up styling sessions and themed gatherings. 🛳️
