INTERNATIONAL. LVMH-owned cruise retailer Starboard Cruise Services has unveiled its ‘first at sea’ retail offer onboard the new Celebrity Beyond vessel.
Celebrity Beyond is the latest ship in the Celebrity Cruises Edge series. It is embarking on its maiden voyage to Western Europe on 27 April from Southampton, UK. [Stay tuned for our on location coverage of the sailing].
Starboard Cruise Services’ onboard retail offer was designed as an ‘immersive lifestyle shopping experience’ and features several new luxury concepts and first-at-sea brands.
The retail space covers 8,966sq ft across two decks. It is divided into five areas, with luxury boutiques on Deck 5 and lifestyle, watches and jewellery and multi-category shops on Deck 4. Each retail zone offers a curated assortment of fashion, accessories, watches & jewellery, wines and spirits, beauty and destination-specific products.
Starboard Cruise Services President and CEO Lisa Bauer commented, “We’re thrilled to partner with Celebrity once again for the launch of the third ship in the revolutionary Edge Series. Onboard, guests will find a thoughtfully-curated collection of upscale and sustainable products, first-at-sea concepts and iconic heritage brands that contribute to the guests’ transformative and stylish retail experience.”
Celebrity Cruises Hotel Operations Senior Vice President Brian Abel added, “Our collaboration with Starboard has cultivated long-term partnerships with the world’s most sought-after lifestyle brands and crafted immersive luxury experiences that align perfectly with our commitment and focus on destination, inclusivity and sustainability.”
First-at-Sea
British fashion house Stella McCartney is making its cruise debut onboard Celebrity Beyond. The sustainable luxury brand will offer its fashion, footwear handbag and sunglasses collections onboard.
Wellness-focused lifestyle brand Goop is also making its on-sea debut with Starboard. The brand was founded by Gwyneth Paltrow, Celebrity Cruises’ Wellbeing Advisor. The Goop store offers a range of beauty and wellbeing products from its Goopglow Skincare and Goopgenes collections.
Other luxury brands include Italian fashion house Marni, the world’s largest goat-milk skincare brand Beekman 1802 and clean sun care brand Supergoop.
Celebrity Beyond is also the first ship to offer NORQAIN, an independent, family-owned Swiss watch company that offers contemporary time peices.
Local Flavour
Starboard’s destination-focused fashion offer brings the spirit of Celebrity Beyond’s Mediterranean itineraries to life. Sustainable Spanish footwear brand Respoke uses repurposed silk scarves to create colourful shoes; while Astenseda offers Spanish silk scarves decorated with vibrant hand-painted designs.
Italian brand The Bridge, French jewellery brand Gas Bijoux and Greek natural brand Rizes Crete are other notable brand highlights.
An Immersive Luxury Offer
Deck 5, coined the ‘Luxury Avenue’, houses several luxury boutiques from Montblanc, Bvlgari and watch brands from Richemont. The Montblanc store offers the brand’s watches, leather goods and writing instruments; while Bvlgari’s standalone store offers the Roman luxury house’s jewellery watches and accessories lines. Richemont’s presence, the company’s first luxury watch boutique at sea, houses its Cartier, IWC and Panerai brands.
A conscious roster
Starboard’s offer also includes several sustainable brands, in line with Celebrity Cruises’ own sustainable commitments.
Fashion-inclusive brand Summersalt offers ethically-made resort wear for a wide range of sizes; while lifestyle brand 4Ocean donates a portion of sales to support beach and ocean clean-up initiatives globally. The brand, which is exclusively available with Starboard, has already cleaned up 25,000 pounds of plastic waste from global waterways
