INTERNATIONAL. Starboard Group is partnering with Princess Cruises for the first time having struck a retail agreement for its newest ship, Star Princess.
Set to debut in autumn 2025, Star Princess will sail in the Mediterranean, Caribbean, Panama Canal and Alaska during her inaugural season. Starboard will curate assortments and deliver retail experiences across 4,779sq ft across two decks.
“Starboard is extremely pleased to continue our global expansion by launching this partnership with Princess Cruises and its newest ship, Star Princess,” said Starboard President and CEO Lisa Bauer.
“This collaboration underscores our authority as the leading curator of vacation retail experiences and we look forward to leveraging our deep expertise to create custom assortments and one-of-a-kind activations that will delight Star Princess’s guests.”
Star Princess will be the first vessel in the Princess fleet to feature a destination retail boutique that “brings the regional itinerary to life onboard for guests”. The Caribbean destination boutique will offer locally sourced, destination-inspired and artisanal products spanning food, apparel, accessories, fashion jewellery, kitchenware, books, drinkware and souvenirs for adults and kids.
Personalisation and exclusive, in-person events will be a feature. A wide range of adults’ and kids’ products – including apparel, jackets, handbags, backpacks, hats and bracelets – can be customised with embroidery, stamps, patches and engraving.
In addition, the ship will feature a space dedicated to a series of rotating brand activations, such as fashion trunk shows and activations with brand designers and ambassadors, who will engage in person with guests and offer styling advice and more.
Starboard will also introduce several luxury retail firsts onboard, including a first-at-sea Chanel beauty shop-in-shop.
Other offerings include vintage and pre-owned luxury handbags onboard as well as a range of men’s, women’s and kids’ fashion and apparel. Star Princess will also feature an extensive assortment of fashion jewellery, including items from Starboard’s fashion jewellery brand, Shae.
“Princess Cruises is committed to offering unforgettable guest experiences and partnering with Starboard will elevate our retail offering for Star Princess guests,” said Princess Cruises Vice President Hotel Operations Alfredo Jimenez.
“As our newest partner, Starboard will enable us to introduce a carefully curated shopping experience that feels holistic and true to the Princess Cruises brand, while offering something unique and memorable for each and every guest.”
The 4,300-guest, 178,000-ton Star Princess is a sister to Princess Cruises’ Sun Princess. As the second Sphere-Class ship in the Princess fleet, Star Princess features architectural highlights such as The Sphere, a glass-enclosed piazza at the centre of the vessel, and The Dome, the cruise industry’s first geodesic dome.
In addition to retail experiences curated by Starboard, Star Princess will offer expansive dining venue spaces and non-smoking casino areas. 🛳️
