INTERNATIONAL. Starboard Luxury, the luxury division of Starboard Group, in collaboration with The Ritz-Carlton Yacht Collection and Bulgari, has launched a Bulgari boutique aboard the fleet’s newest yacht, Ilma.
The partners said the alliance would extend beyond retail, with Bulgari woven into the guest journey, from in-suite amenities and culinary experiences to onboard and onshore activations.
Starboard Luxury & Resorts Senior Vice President Stacy Shaw said: “Starboard Luxury is thrilled to unite two iconic brands, Bulgari and The Ritz-Carlton Yacht Collection, for a specially curated experience designed for sophisticated travellers.
“This collaboration offers a unique opportunity to discover Bulgari’s magnificent creations while journeying to the world’s most desired destinations aboard an incredible yacht. The bespoke onboard and onshore experiences promise unforgettable memories that can only be made aboard Ilma.”
The Bulgari boutique aboard Ilma delivers “an immersive and seamless experience” said the partners. Inside, guests can browse a curated selection of jewellery, watches and accessories from several of Bulgari’s brand collections: Serpenti, Bulgari Bulgari, B.zero1, Divas’ Dream, and Octo.
During each sailing, guests will have the opportunity to meet a Bulgari representative to learn about the brand’s history, heritage, craftsmanship and product offerings. Private viewings, in-suite appointments, or private shopping sessions with the representative can be arranged, providing a more personalised level of service.
Guests will soon be able to reserve private appointments before boarding Ilma, allowing them to integrate a personalised and exclusive shopping experience into their vacation plans. A series of bespoke experiences, such as chef-hosted five-star culinary events and shoreside adventures offering a behind-the-curtain view of Bulgari, will be unveiled throughout Ilma’s inaugural season.
The Ritz-Carlton Yacht Collection Chief Product Officer Mark Lockwood said: “We are incredibly excited and proud to embark on this journey with Bulgari.
“Bulgari’s rich history, heritage and unparalleled craftsmanship, combined with The Ritz-Carlton Yacht Collection’s reputation for delivering world-class hospitality, makes this a truly special collaboration. With a shared vision of creating unique and immersive luxury experiences, we could not think of a more iconic fit than Bulgari, to help us continue redefining luxury at sea.”
“We are immensely proud of this collaboration that embodies excellence and sophistication, and we’re confident that by partnering with The Ritz-Carlton Yacht Collection, we can redefine the luxury at sea experience,” said Bulgari President Latin America & Caribbean Elodie Thellier. “We look forward to welcoming Ilma guests to the Bulgari boutique to discover not only our most iconic collections of jewellery, timepieces and accessories but also to experience the richness of Italian hospitality.” ✈
