USA. Starboard Luxury, the luxury division of Starboard Group, has partnered with The Ritz-Carlton Yacht Collection to unveil high-end boutiques for Cartier, IWC Schaffhausen and Piaget aboard Luminara, the latest addition to the fleet.
This luxury retail debut for The Ritz-Carlton Yacht Collection introduces guests to an exclusive portfolio of premium jewellery, Swiss timepieces and exclusive accessories curated by Starboard Luxury.
Starboard Group Senior Vice President, Luxury & Resorts Stacy Shaw said, “Starboard Luxury is honoured to bring together four of the world’s most renowned luxury brands – Cartier, IWC Schaffhausen, Piaget and The Ritz-Carlton Yacht Collection.
“This collaboration marks another expansion of our incredible partnership with The Ritz-Carlton Yacht Collection as we continue to create unparalleled luxury shopping experiences at sea.”
Luminara’s luxury retail line-up includes Swiss watches from Cartier and IWC, featuring IWC models making their at-sea debut, and exclusive fine jewellery and timepieces from Piaget.
During each sailing, guests will have the opportunity to enjoy bespoke experiences that offer insight into each brand’s craftsmanship, storied heritage and signature collections. Personalised services such as private viewings, in-suite appointments and private shopping sessions with a knowledgeable brand ambassador can also be arranged.
The Ritz-Carlton Yacht Collection President Ernesto Fara said, “Welcoming Cartier, IWC and Piaget aboard Luminara reflects our ongoing commitment to creating exceptional, meaningful experiences at sea.
“Through our continued collaboration with Starboard Luxury, we’re able to bring guests closer to some of the world’s most respected luxury maisons – names that share our dedication to quality, craftsmanship and heritage.”
The retail selection curated by Starboard Luxury features a refined selection of premium and artisanal offerings, including daily essentials, select indulgences and versatile items for the journey and beyond.
Luminara boutiques showcase high-quality, design-led collections tailored to The Ritz-Carlton Yacht Collection’s relaxed yachting lifestyle and guest profile.
The offer includes fine jewellery, resortwear, cashmere knits, personal and home accessories, vintage luxury handbags and accessories and unexpected gifts, many capturing the essence of destinations along the yacht’s journey through the Mediterranean, Asia Pacific and Alaska.
Highlights of the jewellery assortment include Ileana diamond, sapphire and 18K gold designs from Greek designer Ileana Makri; Lauren Rubinski’s Italian-made gold statement pieces; and a special Sydney Evan collection, which marks the brand’s first fine jewellery for men at sea.
Also featured are limited-edition jewellery pieces from 64Facets; gemstones and precious metal designs by Nakard; and Moritz Glik’s artisanal creations, crafted using his signature Kaleidoscope Shaker technique.
The accessories range features rare vintage Hermès Birkin and Kelly bags, originally created as bespoke pieces for private collectors, alongside Stella McCartney designs crafted from sustainable, leather-free materials.
Handmade, limited-edition embroidered clutches from Olympia Le-Tan and statement jewellery from Oscar de la Renta are also available onboard.
The Luminara launch introduces an exclusive range of Lululemon and The Ritz-Carlton Yacht Collection’s co-branded activewear, marking the first time these items are available at sea.
The retail offering onboard The Ritz-Carlton Yacht Collection also includes travel wear from Anatomie and Peter Millar, along with Jellycat lion plush toys, each adorned with the yacht line’s signature branding.
The fashion line-up features women’s resortwear from globally renowned brands such as Italy’s Max Mara and Forte Forte, as well as vibrant designs from Milan’s La DoubleJ.
The offer also includes statement pieces from Colombia-born luxury womenswear designer Johanna Ortiz and men’s vacation and swim apparel from Britain’s Orlebar Brown.
Luminara embarked on its maiden voyage on 3 July. It will cruise the Mediterranean on its inaugural voyages this year, before setting sail for Asia Pacific later this year and Alaska in summer 2026. 🛳️
