Storck Travel Retail will present the new face of its merci Finest Selection and its seasonal collections for Christmas 2012 and Chinese New Year 2013 at the upcoming TFWA World Exhibition in Cannes (Stand number: Mediterranean Village P9).
The company is introducing three new travel exclusive designs under the merci Finest Selection range, which it said would take the successful brand into a new, high-value level.
Listening to customer and market demands for higher differentiation and travel retail exclusivity, the brand has been revamped and developed for greater on-shelf impact.
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merci’s new Finest Selection packaging features world famous landmarks, such as Big Ben in London |
Since its launch in 1993, merci Finest Selection has been listed with more than 95% of Storck Travel Retail’s customers and has shown “exceptionally good” results worldwide, the company said.
To better communicate and emphasise the brand’s strong travel retail character, the merci Finest Selection packaging has been enhanced with world famous landmarks, such as the Taj Mahal, Eiffel Tower and Big Ben.
By using one of the latest printing technologies, merci’s signature golden colour aims to create a more upscale and premium look, supporting its strong position in the informal gifting segment.
“We have great expectations for the redesign of one of our best-selling products. We believe that this outstanding product line will stand out on-shelf,” said Storck Travel Retail Ltd Managing Director Søren Terndrup Hansen.
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This limited-edition merci Finest Selection 400g gift pack celebrates the Chinese Year of the Snake 2013 |
Limited edition for Chinese Year of the Snake 2013
To celebrate the upcoming Chinese Year of the Snake 2013, Storck Travel Retail is introducing, for the first time in the brand’s history, a limited-edition merci Finest Selection 400g gift pack.
Embracing the bright red colour and classic Chinese lantern theme, the brand with its distinctive gold colouring believes it has found the perfect balance between its European heritage and acknowledging the growing importance of Asian travellers.
Also on show at the Cannes fair in October will be Storck Travel Retail’s 2012 merci Finest Selection Christmas pack, which comprises the brand’s best known eight flavours in a bright red and gold design featuring classic holiday ornaments.
Reflecting the brand’s high-end informal gifting character, the pack is not only designed for the Christmas season but can also be seen as a year-round festive gift, the company said.
