London-based travel retail specialist Sustainaholics has extended its sustainable spirits collection.
The two newcomers, Avallen Spirits’ Calvados apple brandy and Penrhos gin, both present their products in lightweight alternatives to glass bottles.
As reported, Sustainaholics recently collaborated with Tourvest Retail Services to list five sustainably-made spirits brands on High Life Shop, with further listings under consideration.
Sustainaholics Founder David Mills commented: “Sustainaholics want the discovery of innovative independent premium sustainable drinks brands to become an integral part of the travel experience.
“Having launched the travel industry’s first sustainable spirits’ range with one of the most prestigious airlines in the world, we’re committed to expanding our range.”
Mills underlined both Avallen and Penrhos’ sustainability credentials. Avallen Calvados apple brandy comes in a paper bottle which was developed in collaboration with sustainable packaging brand, Frugalpac. The bottle is made from 94% recycled paper and weighs only 85g.
Penrhos has its Dry, Rhubarb, Apple & Elderflower and Raspberry gins in 100% recycled aluminium bottles which are reusable, recyclable and refillable.
Avallen Co-founder Stephanie Jordan commented: “We’re buzzing to join the Sustainaholics portfolio with our planet-positive Calvados and being a part of the journey to improve the sustainability of travel.”
Penrhos Sales Director Harriet Williams added: “We are two farming families who started Penrhos Spirits not because we thought the world needed another gin brand, but because we wanted better for our waste fruit.
“And it just so happened it created a tasty gin that was truly unique. We are so excited to be working with Sustainaholics alongside some innovative brands who like us care for our environment. We are looking forward to involving the airlines airports and cruise ships in our new journey.”
Sustainaholics was founded in 2022 by David Mills, whose 20 years of travel industry experience include five as Board Director and CFO at travel retail innovator Retail inMotion. Mills’ mission is to promote sustainability and ethical consumerism in the travel industry through a portfolio of independent sustainable brands. 
