AUSTRIA/ITALY. Swarovski, the world’s leading brand in precision-cut crystals, has signed a licensing deal with the Marcolin Group for the production and worldwide distribution of eyewear under the Swarovski brand.
The five-year licensing agreement, renewable for another five years, boosts Marcolin’s Fashion & Luxury division portfolio, which includes Montblanc and Tom Ford eyewear brands.
Swarovski Eyewear will be positioned in the high-end segment, offering an innovative new range of sophisticated styles, the companies said in a release, adding: “The collection will be developed with the utmost attention to detail and refined design, epitomising the excellence of the finest crystals in the world.”
The launch of the first sunglasses collection is planned for Spring/Summer 2011.
Distribution will be selective and focused on high-end specialist stores worldwide, as well as selected Swarovski boutiques.
Marcolin Group Style & Licensing Officer Maurizio Marcolin stated: “Swarovski stands for the highest quality cut crystal all over the world and today is of incredible inspiration for designers in fashion, jewellery, accessories and even interior design. Swarovski Eyewear will be a unique expression of innovation in a contemporary luxury product.”
Swarovski Executive Board member Markus Langes-Swarovski commented: “This agreement honours the philosophy of our founder, Daniel Swarovski, a man who set our company on the path of constantly mastering new market opportunities. In Marcolin we have a partner with exactly the right design competence and commitment to paying homage to products that express the poetry of precision.”
Swarovski is the world’s leading producer of precision-cut crystal, for fashion, jewellery, watches, lighting, architecture and interiors. Today, the company is run by fourth and fifth generation family members, with 26,000 employees, a presence in over 120 countries and a turnover in 2008 of €2.52 billion. Swarovski’s own-brand lines of accessories, jewellery and home décor are sold through more than 1,600 retail outlets in all major fashion capitals. The exclusive Daniel Swarovski accessories collection has become the company’s couture signature.
Swarovski Kristallwelten, a multi-media crystal museum, was opened in 1995 at the company’s Wattens headquarters in Austria, to celebrate Swarovski’s universe of innovation and inspiration. The Swarovski Crystal Society has about 350,000 members and collectors worldwide.
Marcolin, listed on the Milan Stock Exchange, is a leading eyewear company. In 2008, the company produced and distributed approximately 5.5 million pairs of glasses in more than 600 models. The portfolio of licensed brands includes DSquared2 Eyewear, Ferrari, John Galliano Eyewear, Just Cavalli Eyewear, Kenneth Cole New York, Miss Sixty Glasses, Montblanc Eyewear, Roberto Cavalli Eyewear, Timberland, Tod’s Eyewear and Tom Ford Eyewear. Marcolin and Web Eyewear feature among the group’s own brands.
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