Austrian crystal house Swarovski has partnered with Tasa Meng to launch a pop-up at Taiwan Taoyuan International Airport.
The Terminal 2 space, in standout pink tones, showcases the brand’s latest collections, offering visitors an immersive journey into the world of Swarovski’s crystal lifestyle pieces, jewellery, watches, figurines and accessories.
The pop-up, which will run until October, offers consumers the opportunity to claim an exclusive gift on qualifying purchases.
Click here to access a recent video interview with Swarovski Head of Global Travel Retail Andreea Marginean on the company’s transformation journey in travel retail. ✈
