Swedish Match has extended its ZYN nicotine pouch line with a Tobacco Gold expression which does not include tobacco.
The brand says the new product marks “the next step in its journey towards a world without cigarettes”.
Tobacco Gold is designed for nicotine users who do not wish to consume tobacco, but still enjoy the taste. It is available in medium (3mg) and strong (6mg) variants.
According to Swedish Match, the product was developed for consumers who “may not have previously considered nicotine pouches, due to preferring a tobacco taste over the current selection of flavours available in the market”.
The nicotine pouch has a sweet tobacco flavour, with echoes of dried fruit, wood and caramel. Swedish Match said Tobacco Gold addresses the demands of consumers, as tobacco has become the most desired flavour in the category.
“As a decline in cigarette use continues, and previous cigarette smokers look for alternatives, Tobacco Gold is a reduced-risk solution for cigarette smokers who not only want to prevent the consumption of tobacco, but also enjoy a nicotine kick in smoke-free environments,” Swedish Match stated.
“This is particularly important in the travel environment, where finding an opportunity to smoke can be a challenge.”
Swedish Match Sales Manager Travel Retail & International Johannes Varhelyi added: “This new release is an exciting and innovative addition to our portfolio. ZYN has been incredibly well received since its launch in travel retail and we are very pleased to be expanding its offer with Tobacco Gold.
“We are the only major brand to supply tobacco flavour nicotine pouches in the market and we recognise the importance of this flavour for users. At Swedish Match, we believe in a world without cigarettes and therefore want to continue expanding our range to help consumers opt for reduced-risk alternatives that are both tobacco-free and smoke-free.”
As reported, Swedish Match and Viking Line have launched a dedicated campaign to increase the recycling and sustainability of the former’s nicotine pouches and snus, including its ZYN line.
Custom-made bins, which have rolled out initially on Viking Line’s Grace and Amorella ships, are equipped with recycling slots for the used Swedish Match nicotine pouches and another for the cases.
