SWITERLAND. Chocolate brand SwissDream has partnered with Verbier 4 Vallées (Switzerland’s largest ski resort) and Lagardère Travel Retail to launch an exclusive, chalet animation at Geneva Airport.
Running from 9 to 28 January, the pop-up brings the charm of the Swiss Alps to the airport, inviting travellers to indulge in SwissDream’s premium chocolates within a chalet-inspired setting.
Positioned in the heart of the Duty-Free area, the chalet animation blends Swiss tradition with interactive elements designed to captivate passengers.
Notably, the pop-up features a Fortune Wheel where visitors can win instant prizes from SwissDream and Verbier 4 Vallées.
In addition, by scanning a QR code travellers can join a lucky a draw to win exclusive prizes, such as snowboards and daily ski passes to Verbier 4 Vallées.
At the animation, travellers can discover SwissDream’s chocolate collections, including its Swiss Souvenir range which features vibrant packaging decorated with emblematic views of Switzerland. They can also shop the Swiss Selection line which features indulgent recipes showcasing Swiss chocolate artistry, and the playful Mooji range inspired by Swiss cows and emojis. ✈
