AUSTRALIA. Sydney Airport has awarded its domestic Travel Essentials retail contract to Lagardère AWPL following an open tender.
The new retail offering, which spans 2,500sq m across 14 locations, will redefine the traditional news, books and convenience model by including technology and pharmacy, Lego stores, and a new concept for the Lagardère Travel Retail-owned Relay brand, the airport company said.
The new stores will provide passengers with the opportunity to pick up the essentials across a number of convenient locations before they board.
As part of the new retail offering, Sydney Airport will showcase one of Australia’s largest Travel Essentials stores with a mega store of over 650sq m in the T2 Domestic Terminal.
Sydney Airport Group Executive Commercial Mark Zaouk commented: “We’re flipping the script on the traditional Travel Essentials model to deliver a new and fresh concept for travellers who desire more from their airport experience at Australia’s busiest airport terminal.
“Our goal is to create a collaborative environment where anything is possible, ensuring that customer service goes beyond five stars to deliver a world-class experience. Lagardère AWPL’s creative vision aligns perfectly with that goal – we’re excited to see their plans realised at our domestic terminals.”
Lagardère AWPL CEO Costa Kouros said: “We are delighted to be awarded the Travel Essentials portfolio at T2 and T3 domestic terminals at Sydney Airport.
“Our new Travel Essentials offering at Sydney Airport will see the experience transform with the addition of new categories and products.
“The new offerings will also showcase our commitment to sustainability, from material selection to waste and energy reduction.”
Sydney Airport said the award marks a transformative moment, setting the stage for a “groundbreaking” retail experience that goes far beyond the traditional news and books offering for the 27 million passengers who travel through the domestic terminals each year. ✈
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