AUSTRALIA. Sydney Airport has unveiled a new ‘lifestyle precinct’ in Terminal 2 Domestic featuring new brands and food and beverage concepts. Brands making their debut in standalone space include JB Hi-Fi, Bonds and Lego. The changes stretch from the recently revamped casual dining precinct to the Jetstar and Tigerair gates.
Chief Commercial Officer Vanessa Orth said: “We want our customers to feel relaxed before they board their flight, so we’re looking at the end-to-end journey more holistically from the time they start planning a trip to take-off, and how we can enhance every step along the way.”
She added: “We’ve partnered with strong, local Australian brands to deliver our new lifestyle precinct with concepts that should appeal to everyone, including technology, apparel, news and books, toys, and most importantly, a chocolatier.”
“We’re reimagining the travel experience for our customers and look forward to delivering so much more to ensure their time at Sydney Airport is seamless and relaxing.”
As part of the new offering, Bonds has established its first airport store in Australia, showcasing its most popular items across men’s, women’s, kids and baby wear, while JB Hi-Fi’s new store delivers its largest offering at an Australian airport.
JB Hi-Fi Group CEO Richard Murray said the brand’s original offer within Heinemann Tax & Duty Free at T1 had been a success, suggesting that the opportunity to open standalone stores in T2 was “a natural evolution”.
He said: “We’re delighted to open our first standalone airport store at Sydney Airport’s T2 Domestic. The retail refresh provided the perfect opportunity to bring our contemporary and tailored approach to tech to travellers and perfectly aligns with the direction our brand is headed.”
The Lego store showcases the brand’s best-selling Lego and Legoland sets, with interactive seating for kids and adults.
Rounding out the lifestyle precinct is new bar concept Fat Yak, which offers local craft beers and wines, as well as a contemporary menu featuring jaffles, charcuterie boards and wood-fired pizzas.
Soon the airport will open a dwell area with new furniture, fixtures, enhanced connectivity and upgraded wayfinding.
Brands now available at T2 Domestic include:
- Amcal+Express
- Carry On
- Bonds (first airport store in Australia)
- Fat Yak Bar (first airport store in Australia)
- JB Hi-Fi (first standalone airport store)
- Lego (first airport store in Australia)
- Kaboom
- Merchant
- Oakley
- Relay
- Rip Curl
- Seed Heritage
- Three Chocolatiers
- Veloce café (updated concept)
