AUSTRALIA. Sydney Airport’s new retail website has been translated into three core languages – Japanese, Chinese and Korean – to help support international visitors from three of Australia’s primary tourism markets.
The website, www.SydneyAirportShopping.com.au, now provides some of the 10 million international visitors who travel via Sydney Airport every year a much-needed portal to the myriad of shopping opportunities available at both the Domestic and International Terminals.
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“We are providing passengers from key markets with the added flexibility to pre-order their duty free for collection both on arrival at the airport as well as their departure“ |
Derek Larsen General Manager, Retail Sydney Airport Corporation |
Sydney Airport Corporation Ltd General Manager, Retail Derek Larsen said: “Since launch, our new website has attracted more than 30,000 visitors per month. Now we have gone one step further by converting it into a multi-lingual site to cater for our key Asian target markets, specifically Korea, Japan and China.”
According to Tourism Australia, Japan is the third-highest source in the top ten list of tourist-generating markets to Australia (after New Zealand and the UK) with China and South Korea in fifth and sixth place respectively.
Larsen noted: “The website conversion allows us to further improve the high degree of customer service we offer our customers. Passengers from our key markets now have the ability to plan their airport shopping experience before they even leave home.
“The website has fantastic, practical resources including a foreign currency calculator to help passengers determine the value of their currency in Australia.”
Passengers can browse the site for unique promotions from globally renowned brands as well as ordering their duty and tax free via the site, all from the convenience and comfort of their home.
Larsen added: “By converting our website into three additional languages we are providing passengers from key markets with the added flexibility to pre-order their duty free for collection both on arrival at the airport as well as their departure. This means passengers don’t have to carry their purchases around whilst travelling.
“As the gateway to Australia, Sydney Airport receives over 10 million international passengers every year. The shopping precincts across our terminals offer international guests a truly exciting collection of world-class stores, reflecting the size and diversity of the people who travel via Sydney Airport every day.”
The number of people travelling to Australia is expected to grow exponentially over the next 20 years reflecting Australia’s surging popularity as a global tourist destination, the airport company said.
Sydney Airport’s International Terminal, Australia’s national gateway, is currently undergoing a major A$500 million redevelopment to be completed in 2010.
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The retail website is now translated into (from top) Chinese, Korean and Japanese |
The Terminal 1 development will create an additional 7,300sq m of floor space and 2,300sq m of additional retail lettable space and will be transformed into a “world-class, world-leading, innovative shopping complex, revolutionising travellers’ shopping experience”, Sydney Airport Corporation claimed.
Larsen concluded: “Our new website now has the capability to cater for millions more people. As we grow and develop we plan to further convert the site to additional languages, catering for many more countries across the globe.”
FROM THE PUBLISHER: The Moodie Report is currently mounting its second major global analysis of how airports, airlines and concessionaires harness the power of the web in retail terms. In late 2006 we unveiled the first-ever Travel Retail Website of the Year Awards – won by Cathay Pacific Airways after an extensive analysis of every travel retail website that could be found worldwide. This project will be repeated in 2009, and the results published at the same time as the Awards are announced. Full details to be revealed soon.
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