Global wellbeing beauty brand Rituals Cosmetics has released its Sustainability Report 2022.
With a “steadfast dedication to the wellbeing of both people and the planet”, Rituals said it is continuing to make significant strides towards achieving its goal to be Net-Zero by 2050.
Rituals’ Net-Zero commitment is based on four elements: ingredients, packaging, operations and climate compensation. The company said it recognises the urgency of addressing climate change and “aims to be part of the solution by implementing sustainable practices across its value chain”.
As part of its Buy 1 refill = Grow 1 tree initiative, Rituals noted it has planted, protected, and restored 5 million trees in India, Kenya, and Colombia. This initiative not only helps combat deforestation but also contributes to local communities and biodiversity conservation, the company said.
The Sustainability Report highlights that 80% of Rituals Cosmetics’ in-scope2 personal care formulas now contain at least 90% natural origin ingredients. “By prioritising natural and sustainably sourced ingredients, Rituals aims to reduce its environmental footprint and promote the use of products that are gentle to both consumers and the planet,” it states.
Rituals has also expanded its collaboration with Tiny Miracles, with co-designed Rituals bags made by women working with Tiny Miracles in India rated as a big success. This year Rituals sold 40,000 pieces and gave away 739,240 as gifts with purchase, generating significant income for hundreds of women in India. The company said the initiative exemplifies Rituals’ commitment to empowering communities and fostering positive social change.
Rituals Cosmetics Founder and CEO Raymond Cloosterman commented: “Our path to sustainable wellbeing is rooted in a holistic approach that addresses the interconnectedness of people and the planet.
“We are proud of the progress we have made thus far and remain dedicated to continuously improving our sustainability practices to create a positive impact in the world.”
Rituals invites stakeholders, partners, and customers to explore the full Sustainability Report 2022 on its website. It can also be accessed here. By being transparent about its sustainability efforts, the company said it aims to “foster accountability and inspire others to join the journey towards a more sustainable future”. 
