USA. The Hillsborough County Aviation Authority Board approved and awarded 11 concession contracts on Thursday, covering 65 shops, restaurants, bars and kiosks at Tampa International Airport. The key duty free concession in international airside zones E and F was captured by World Duty Free Tampa, a division of World Duty Free Group.
The six food & beverage contract awards were split between HMSHost, SSP America, TPA Hospitality Partners and HBF Tampa Partners. In retail, apart from the duty free concession, other contracts were awarded to Paradies-TPA, NewsLink of Tampa, Stellar Partners and HG Tampa.
With multiple concessionaires (HMSHost had been the dominant player since 1971 but its long-term contract expires this year), Tampa Airport said it aimed to deliver a greater variety of concepts and foster more competition among the airport’s shops and restaurants.
The airport said in a statement: “A priority for the Concessions Redevelopment Program, estimated to be worth about US$1.3 billion in gross sales over the next ten years, was to bring local flavour and a Sense of Place to the airport. More than 40% of the food & beverage part of the programme will be dedicated to local concepts and brands. Airside C, Tampa International Airport’s busiest airside, will consist almost entirely of local retail, food & beverage concepts.”
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How the concessions layout in the Main Terminal will take shape |
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Airside A and C (below) will feature a radically different base of concessions |
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Among some of the local concepts throughout the airport are:
• The Tampa Life/Dali store in the Main Terminal featuring merchandise and gifts from local museums, with rotating displays to reflect seasonal events
• Airside C’s RumFish Grill, which will partner with the Florida Aquarium to maintain a large aquarium filled with indigenous species and has secured a commitment from the Animal Planet TV series ‘Tanked’ to broadcast its installation
• Airport locations for local businesses such as Ducky’s; Burger 21; Ulele; Louis Pappas; Bavaro’s Pizza; the Columbia Restaurant; Four Green Fields; Bella’s; New York, New York Pizza; Cigar City Brewing and Goody Goody
• Grab and go foods from local suppliers such as Alessi Bakery, Sono Café and Buddy Brew Coffee at news and convenience shops.
The new programme will also introduce some new concepts at Tampa, including:
• The first Hard Rock Café in a North American airport
• The Home Shopping Network’s Travelsmith store, which will be used to broadcast product launches
• The Starbucks Evening café – the first such concept in the Tampa Bay market
• Vegetarian, vegan and gluten-free menus in nearly all restaurants
• Touch-screen tablets for quick ordering and check-out at restaurants along with USB ports and power outlets for guests.
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World Duty Free is among the big winners of the E and F concessions |
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The airport’s ACDBE (minority) participation will increase from three companies to 15. The annual gross sales for ACDBE businesses will rise from US$12 million to an expected US$50 million. Some 12 of the 15 ACDBE partners are from the Orlando/Tampa/Sarasota area.
“I’m proud of the Tampa International Airport staff and Aviation Authority board members who worked so hard to bring this incredible program to life,” said Tampa International Airport CEO Joe Lopano. “I have no doubt that the final results will be amazing and that all who visit Tampa International Airport from around the world will agree.”
Construction of the new stores, restaurants, bars, newsstands and duty free shops will take place in phases, beginning with the airside zones in July. The entire programme should be in full operation by the end of 2017.
Airside A concessions
• Auntie Anne’s: The snack brand has partnered with local firm Duomo Gelato to provide artisan gelato.
• Bay Coffee & Tea Company: A local company committed to social, financial and environmental sustainability.
• Burger 21: A new venture from the locally based Melting Pot company. The restaurant’s menu will feature a changing component based on favourites at the company’s street-side locations.
• Chick-fil-A: A well-known fast food restaurant.
• Ducky’s: Tampa Bay Rays star Evan Longoria is a part owner of this restaurant, which is modelled after the south Tampa location known for its duck pin bowling.
• Dylan’s Candy Bar: A candy store founded by Dylan Lauren, daughter of designer Ralph Lauren, this location will offer a variety of bulk candy, nostalgic novelty candy, gourmet chocolate bars, truffles and chocolate-covered snacks.
• Pei Wei Asian Diner: A twist on the traditional Pei Wei, this location will offer a full-service dining option and sushi bar.
• Starbucks Reserve: A variation on Starbucks, this concept has a reserve coffee offering that rotates on a regular basis.
• New York New York Pizza: A restaurant brand with locations throughout the region.
• CNBC: A news convenience store with grab-and-go food delivered by Alessi Bakery.
• Inmotion Entertainment: An electronics store that features a large range of the latest brands of mobile electronics and accessories.
• Ron Jon Surf Shop: A lifestyle brand with nearly ten years of experience at Tampa International, selling active wear, beach apparel, gifts, jewellery and accessories and flip flops.
• StellarBay: Offering local and international brands.
• Shades of Time: Offering time pieces, watches, pens and eyewear.
Airside C concessions
• Burger 21
• Cigar City Brewing: The established airport restaurant will be expanded with a revamped menu, with an area for private tastings.
• Starbucks Coffee
• PDQ: Founded by the creators of Outback, this national chain started in Tampa.
• Guy Harvey RumFish Grill: The restaurant will feature an aquarium, which will be showcase on the TV show ‘Tanked’ during installation. The Florida Aquarium will maintain the tank and offer related educational programmes.
• Marche C: Featuring food & beverage from such local brands as Bavaro’s Pizza, Louis Pappas Greek Food, Café Con Leche, Fitlife Foods, Ulele and Goody Goody, Bavaro’s Pizza Napoletana & Pastaria.
• StellarBay: Developed exclusively for Tampa Bay, this travel store will offer a wide-range of local brands in addition to national and international brands.
• NewsLink: A news and convenience store with fresh options from such local concepts as La Segunda Bakery, CaterMeFit, Amici’s Catered Cuisine and Kahwa Coffee.
• Tech on the Go: Consumer technology.
• Spanx: A popular brand of shapeware and body-enhancing clothing.
• The Body Shop
• News Channel 8: A news convenience store with grab-and-go food delivered by local company Alessi Bakery.
• Time Zone: A watch store offering brands such as Michele, Boss, Armani, Lacoste, Citizen, Coach, Movado and Skagen, among others.
Airside E concessions
• Panda Express: A popular Chinese restaurants, serving fresh and fast Chinese food.
• Potbelly Sandwich Shop: A sandwich shop, with more than 300 restaurants across the country.
• Columbia Restaurant: A spinoff of a well-known restaurant founded in Ybor City in 1905. The Columbia Restaurant Café first came to Tampa International in 2012.
• Illy coffee shop
• Four Green Fields: A replica of the Tampa downtown bar and restaurant, with a similar thatched roof.
• Starbucks Coffee
• Corsa Collections: A specialty retail store, it offers high-end fashion accessories, including brands like Alex & Ani, Longchamp, Brighton, Ray Ban, Oakley, Kate Spade and Marc by Marc Jacobs.
• Tampa Bay Times newsstand: A news convenience store with grab-and-go food delivered by Alessi Bakery.
• Victoria’s Secret.
• InTune Electronics: A technology store that will offer mobile electronics and accessories.
• Air Essentials: A news and convenience store that will feature a video wall and fresh food from La Segunda Bakery, CaterMeFit, Amici’s Catered Cuisine and Kahwa Coffee.
• World Duty Free Tampa
Airside F concessions
• The Cafe by Mise en Place: A spinoff of a well-known Tampa restaurant, featuring a tea lounge, including tea and specialty tea drinks. At night, the café will transition to tea cocktails. Local vendor partners include: Kahwa Coffee, TeBella, Del Duomo and Chocolate Pi.
• The Gasparilla Bar: A Captain Morgan bar shaped like a pirate ship.
• Illy: A coffee shop featuring the internationally known brand.
• Starbucks Reserve: A variation on Starbucks, this concept has a reserve coffee offering that rotates on a regular basis.
• Cigar City Taproom: A concept that will feature the local brews from Cigar City Brewing.
• Marche F: Tampa International will feature two market-style concepts – one at Airside A and the other at Airside C. The Marche at Airside F will offer food & beverage offers from Square 1 Burgers, Fitlife Foods, Buddy Brew Coffee, Bella’s Café, Yogurtology, Le Grand Comptoir.
• World Duty Free Tampa: Offering duty free and duty paid luxury items.
• Peace Love World: A specialty retail store founded by Florida resident and designer Alina Villasante, offering clothing and accessories.
• Bay to Bay News: A news and convenience store with fresh options from local names La Segunda Bakery, CaterMeFit, Amici’s Catered Cuisine and Kahwa Coffee.
• Tech on the Go: Featuring technology, electronics and accessories.
• Swarovski: This new store will offer crystal jewellery, fashion watches, men’s jewellery and accessories, fashion accessories, crystal figurines and gifts.
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How some of the Main Terminal concessions will look, including the first Hard Rock Café at a North American airport (below) |
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Main Terminal (landside) concessions
• Chick-fil-A: A well-known fast food restaurant.
• Hard Rock Café: The new café will be the global brand’s first airport location in North America.
• P.F. Chang’s: The prominent Asian-themed restaurant will feature a gluten-free menu along with its regular menu.
• Qdoba Mexican Grill: A popular fast food restaurant.
• Starbucks Evenings: The first of this type in Tampa, it will feature wine, beer and small plates in addition to the traditional offerings.
• Wendy’s: A well-known fast food restaurant
• The Runway/PGA Tour: An active and leisure lifestyle store featuring golfing apparel and accessories, running shoes/gear and yoga gear, among other items.
• Tampa Life: A store that will feature gifts and accessories that showcase designs from the Dali Museum as well as other area museums.
• Shop HSN TravelSmith: An extension of the shopping network’s broadcast, the store will do live remote shows from the store. TravelSmith, a travel apparel and gear outfitter owned by HSN, will be the company’s first brick and mortar store.
• Tech on the Go: Offering electronics and accessories.
• The Shoppes at Bayshore: A mini-department store that will feature Tommy Bahama, Coco Bay Apparel & Accessories, Coastal Home, Quicksilver, Roxy and a flexible pop-up shop promoting local, regional and national events. The location will also be home of Privé Gourmet Market, which will offer a large variety of local and regional items, including Kahwa Coffee, La Segunda Bakery, Toffee to Go, TeBella Tea and Sweet Diva’s.
