FIJI. Tappoo Duty Free has joined the SkyBuys online platform and app to promote duty free and travel retail sales to international passengers as tourism starts to recover in the islands. Tappoo Duty Free operates at Nadi International and Nausori International airports.
The SkyBuys app offers international passengers access to duty free and travel retail inventory online before or during their journey. Shoppers can then collect their purchases at the store cashier without having to queue or handle goods.
SkyBuys will complement the Tappoo Duty Free digital strategy, promoting the retailer’s on-airport duty free offer – notable for the recent remodelling of the Nadi International Airport departures and arrivals stores – and online catalogue.
In a joint statement, the companies said that the omnichannel strategy will be key for Tappoo as SkyBuys engages new channel partners, including travel agents, and involves global brands.
Tappoo Duty Free Executive Director Kaushal Tappoo, highlighted the importance of digital strategies and innovation when speaking to new travelling customers. “We are proud to be working with SkyBuys,” he said. “Accessing the SkyBuys platform to talk to customers in a new way and have a better understanding of their shopping behaviours will be a fantastic opportunity. We will also utilise promotions as they are a key part of our strategy, with a particular emphasis on liquor and confectionery.”
SkyBuys CEO Alec Kemmery commented, “We are excited to be working with Kaushal and the Tappoo team to add Fiji, a global tourist destination. Extending a digital platform to engage passengers travelling to Fiji will be an exciting proposition for many brands, as we are keen to build new experiences and promotions for this market.”
Tappoo Duty Free joins global travel retailers Gebr. Heinemann and Lagardère Travel Retail (both in Australia) on the SkyBuys platform at a time when international travel demand is resuming in line with border reopenings and eased COVID-19 restrictions.
Tappoo Duty Free has operated in Fiji since 1966 when it opened a store in Sigatoka as the country’s tourism industry started to emerge.
