Travel Blue will launch Lexingham travel accessories at the upcoming TFWA Asia Pacific Exhibition in Singapore (Basement 2 G1).
As reported, Travel Blue regards the Lexington range – which targets “tech-savvy consumers” and millennials – as a major addition to the company’s portfolio.
Lexington products are, according to Travel Blue Executive Director Jonathan Smith, “aimed specifically at consumers who know what they want, have an innate understanding of contemporary digital lifestyle requirements and will not settle for second-best”.
The company noted the habits of millennial shoppers who generally travel more but spend less than other groups of travellers. Conversion rates in airports in markets including the USA, Germany and the UK are between 11% and 23%, according to Travel Blue.
The company also emphasised millennials’ dependence on digital devices and accessories to keep them charged and connected at all times.
Lexingham Global Brand Manager Daniel Levin said: “The new brand is a professional range of mobile accessories aimed at tech-savvy consumers. Millennials are looking for brands or offerings that ‘talk their language’.”
The Lexingham range offers solutions to five categories in mobile accessories: power banks, cables, chargers, audio, and adaptors. Its products are supported with a global 24-month warranty.
