CHINA. Japanese ultra-premium jewellery brand Tasaki has taken its first steps into China travel retail with Hainan Tourism Investment Duty Free Co (HTDF), by opening a new store at the Hainan Tourism Duty Free Shopping Complex in Sanya.
Tasaki joins a stellar line-up of top luxury brands that have recently opened doors at the Sanya store.
These include 13De Marzo, Mark M, Boy London, Joyrich, Li-Ning, Sensai, Ahava, Gellé Frères, Axxzia, Cellcosmet & Cellmen and Erno Laszlo, which all made their exclusive Hainan duty free debut with HTDF.
Pearls and diamonds are the two main precious materials for Tasaki, which in 1970 became the first jewellery house in the world to farm the brown-lipped pearl oyster. Tasaki, which has pearl farms in Japan and Myanmar, revived the oyster from near-extinction.
The jewellery house is also a De Beers sightholder [a selected group of exceptional diamantaires to whom De Beers supplies rough diamonds]. Tasaki is known for its distinctive diamond cutting and polishing heritage and craftsmanship. The brand only uses ethically and sustainably-sourced diamonds from The De Beers Group of Companies, one of the world’s leading diamond houses.
It is also the only jewellery house to offer Sakuragold, a pink-tinted precious metal that mimics the colour of human skin. Launched in 2011, Sakuragold was inspired by the colour of cherry blossoms. It retains the texture of 18k gold, while offering a deeper hue than rose gold.
As reported, Hainan Tourism Investment Duty Free (HTDF) opened the 95,000sq m store last December with support from Lagardère Travel Retail. It also since also partnered with Korean travel retailer The Shilla Duty Free.
In a recent interview with The Moodie Davitt Report Founder & Chairman Martin Moodie, an HTDF senior spokesperson shared that the complex has attracted an impressive array of luxury, fashion and beauty brands. He said: “After intense preparations before the opening and continuous efforts since, Hainan Tourism Duty Free Shopping Complex has successfully attracted more than 700 international and domestic brands, covering 45 offshore duty free categories.
“Brand placement has been completed in 95% of the operating area and the remaining 5% is reserved for top luxury brands in accordance with high-end commercial investment practices.”
Note: Every fortnight The Moodie Davitt Report publishes Hainan Curated, in association with Foreo, a selection of all recent stories from the offshore duty free sector in Hainan province.
Click here to view all back issues. Please email Sinead@MoodieDavittReport.com to subscribe free of charge.
