Taste the Elements: Davidoff launches striking global campaign

Davidoff has launched a ‘Taste the Elements’ campaign to promote Davidoff Escurio, Nicaragua and Yamasá lines.

The global campaign, which rolls out this month, highlights the cigars’ origins and blends and the role natural elements – climate, soils, plants and tobaccos – play in the cigars’ tastes. The campaign introduces new merchandising and will be supported by activations at experiential events. Davidoff will host a large promotion, for aficionados, media and trade partners, in New York City in September.

“With Taste the Elements we look forward to introducing how we walk and work together with nature and its elements…”

Davidoff Escurio, Nicaragua and Yamasá bear the black Davidoff ring. The campaign underlines Davidoff Escurio’s “salty, sweet and original taste” which is influenced by the rain of Brazil’s Bahia region. Davidoff said Nicaragua offers a “bittersweet intensity” compared to the “earthy and sweet” Yamasá, which is grown in the red soil of the Yamasá valley.

Davidoff Nicaragua is one of the lines highlighted in the Taste the Elements campaign

Along with the longfiller cigars, Taste of Elements also presents Primeros by Davidoff, Mini Cigarillos and accessories, and introduces a Terroirs humidor. The humidor is the work of French artist Rose Saneuil and is limited to 20 pieces worldwide.

The Davidoff Terroirs humidor is limited to just 20 pieces

Oettinger Davidoff Chief Marketing Officer Edward Simon said: “How our master agronomists have been developing seeds and taming the soils in these regions for over 20 years, and how our Davidoff master blenders have then aged and skilfully blended these tobaccos into today’s masterpieces, are humbling examples of our dedication, expertise and craftsmanship at Davidoff.

“With Taste the Elements we look forward to introducing how we walk and work together with nature and its elements in creating these beautiful and unique cigar experiences.”

Cigar accessories also feature in the global campaign

The Davidoff Escurio, Nicaragua and Yamasá cigars, Primeros by Davidoff, Mini Cigarillos and accessories are available at selected Davidoff retailers, flagship stores and global travel retail locations.

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