SOUTH KOREA. Prestige skincare brand Tatcha has exclusively launched in South Korean travel retail with Lotte Duty Free.
The Japanese skincare brand has opened new counters on the 12th floor of the Lotte Duty Free flagship store in Myeong-dong, Seoul, and in Lotte Duty Free Jeju.
Since 3 June, the brand is also available on Lotte Duty Free’s ecommerce platform which caters to South Korean and foreign travellers.
Tatcha’s new counter at Lotte Duty Free Myeong-dong was inspired by traditional elements of Kyoto. These include gold leaf, kiri wood and traditional ‘natsume’ jar-inspired displays.
Natsume jars are used in traditional Japanese tea ceremonies and also serve as the inspiration for the brand’s packaging. In addition, the stores feature Tatcha’s signature purple shade, which is layered into various design elements.
The two counters offer a curated selection of Tatcha’s award-winning products including its best-selling The Water Cream, The Dewy Skin Cream, Luminous Dewy Skin Mist and The Essence Formulated with Hadasei-3.
Hadasei-3 is Tatcha’s propriety double-fermented complex that is formulated Akita rice, Uji green tea and Okinawa Algae. The ferment — a super-powered mix of Japanese superfoods traditionally used to promote longevity and wellbeing — is at the centre of every Tatcha formula.
The complex is created through a double-fermentation process and contains essential amino acids and gentle AHAs to deeply hydrate, plum, smooth and soften skin at any age.
Tatcha was founded in 2008 by entrepreneur Vicky Tsai. Headquartered in both the US and Japan, Tatcha is anchored in a ‘less is more’ beauty philosophy, using time-tested Japanese ingredients, simple wellbeing rituals and emerging skincare research.
The Tatcha collection was developed by leading scientists and researchers at the Tatcha institute in Tokyo with the aim of creating a ‘virtuous cycle’ of well-being by helping customers develop a mind-skin connection.
To further extend the virtuous cycle beyond skincare, a portion of every Tatcha purchase goes towards supporting global education equality through its partnership with children’s literacy non-profit Room to Read. To date, Tatcha has funded over 5.5 million school days, helping over 2.8 million girls in Asia Pacific and Africa.
Tatcha has an international domestic presence with selected luxury retailers including Sephora in North America and Southeast Asia, Lane Crawford in Hong Kong, Tmall in China, MECCA in Australia and New Zealand and The Four Seasons in Kyoto with a strong Asia Pacific expansion planned for 2021.
