Testi aims to be life and soul at Cannes show – 29/09/05

Rebecca LIBERTY: inspired by the signs and symbols of heraldry
Rebecca LIBERTY: inspired by the signs and symbols of heraldry
Rebecca ANIMA: celebrates the life and souls of eight animals and the four elements
Rebecca ANIMA: celebrates the life and souls of eight animals and the four elements
Rebecca's new ad campaign shot by top photographer Javier Vallhonrat
Rebecca’s new ad campaign shot by top photographer Javier Vallhonrat

ITALY. Testi will present its new Rebecca fashion jewellery collections to buyers at the TFWA World Exhibition in Cannes next month (Stand: Riviera Village RA7).

The company, whose original, ethnic-style pieces are sold in both duty free shops and inflight on Alitalia and Dragonair, will display:

Rebecca LIBERTY: Liberty is inspired by the signs and symbols of heraldry such as crowns, griffins, crosses, lilies, suns and butterflies. The piercing in each piece is designed to create contrasts between solid areas, empty areas, sparkling steel, red gold and natural stones.

Rebecca ANIMA: The powerful collection, in gold and gold leaf, celebrates the life and souls (“anime” in Italian) of eight animals and the four elements of air, water, fire and earth. The animals are dragonfly, falcon, crocodile, pirana, turtle, gecko, snake and spider.

In other news, the company has launched a new advertising campaign by the acclaimed international photographer Javier Vallhonrat.

Vallhonrat, who shoots ad campaigns for leading fashion magazines including Vogue, has interpreted the Rebecca range for Testi’s new 2005-2006 print campaign. Rebecca’s new image takes shape through the skilful use of colour and three-dimensional techniques, according to Testi.

The campaign features two top models: Ana Ditoiu, a new talent in the fashion world, and Anderson Dornelles, who has represented such famous names in Italian fashion as Valentino and Missoni.

About the Testi Group

Founded in 1998, the Testi Group was conceived by Alessandro Testi, the President and Chief Designer. He set out to challenge the traditional jewellery market by using an innovative material to create fashion products. The result was Rebecca, one of the first jewellery brands made of steel, which is enhanced with other materials such as gold, silver, diamonds and natural stones, as well as with ebony, onyx, tiger’s eye and galalith. In 2003, a second brand with a separate, original design was launched. Kris was developed to meet the demands of younger, trendy consumers. The Kris brand revolves around the concept of Fight for Love.

Although the group’s core business is the design, production and marketing of fashion jewellery, all manufactured in Italy, it has diversified its business model. In April 2005, Testi signed an exclusive distribution agreement for Italy for Tommy Hilfiger watches. The agreement was reached with the Movado group, who holds the international rights to their production and sale.

Testi products are available at more than 3,300 outlets in Italy and over 4,000 others worldwide. The company has its headquarters in Empoli (province of Florence), and a branch in Spain (Testi Division Iberica). Internationally, it employs over 230 designers, managers, artisans and agents. Over the past three years, its turnover has risen seven-fold to reach €30 million in 2004, and early indications for 2005 show an +18% increase over the same period last year.

About the sales and distribution network

In Italy, the selective-distribution Rebecca range is sold in 1,500 stores. The younger Kris line is sold in 1,800 outlets, with plans to increase the number of points of sale. In addition to distribution through independent jewellery stores and chains, Testi products are sold in major Italian and foreign department stores. In Italy, the company signed agreements with La Rinascente (three Kris corners and six Rebecca corners) and Coin (ten Kris corners and 13 Rebecca corners). In travel retail, Testi products is sold in duty free shops and inflight on Alitalia and Dragonair. Single-brand stores are not deemed to be a priority for Testi’s two brands. The first Italian single-brand store for Rebecca opened in Forte dei Marmi in April 2004, and a second store will be opening shortly.

International markets

The Testi group began doing business internationally in 2002. The most important market is Spain, where Testi Division Iberica was founded in late 2003. The Rebecca range is sold in over 600 stores in Spain, and Kris in more than 170. Testi’s Spanish sales have been boosted by an agreement with the El Corte Ingles department store group, and Rebecca is now available at over 40 El Corte Ingles outlets.

In January 2004, a distribution agreement for the Austrian market was reached with Hirsh, a leading producer and distributor of watch bands. The deal provides Testi with a distribution network in Austria. The company’s presence in Japan was also strengthened in 2004 through shop-in-shops in fine department stores (Matsuzakaya and Mitsukoshi), which is designed to ensure a positive image for the brand.

Testi Group products are available in Spain, Austria, Germany, Japan, Russia, Switzerland, Greece, South Korea, Belgium, Mexico and Malta.

For details, contact Paola Carli, Business Development, Via Verdi 12/14, 50053 Empoli (FI), Italy, tel: +39 0571 9808, email paola.carli@testispa.it Visit www.testispa.it

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