The Belgian Chocolate Group has added an innovative World Map line to its travel retail-exclusive offer.
The brand’s latest chocolate bars feature several landmarks and animals from different countries, encouraging travelling consumers to embark on a global journey “one piece of Belgian chocolate a time”.
The chocolate bar design includes a Singapore Merlion as The Belgian Chocolate Group counts down to its participation at the TFWA Asia Pacific Exhibition (Stand N2, G23) in Singapore on 12-16 May. World Map is available in five flavours: Milk Chocolate; Milk Chocolate Hazelnut; Milk Chocolate Salted Caramel; Dark Chocolate; and Dark Chocolate Almond.
As reported, the brand revealed a new travel retail-exclusive range last year.
The Belgian Chocolate Group Global Travel Retail Sales Manager Amalia Houben said: “We are excited to introduce this latest novelty to our travel retail range. With this unique chocolate bar, we aim to offer travellers not only a delicious treat but also a delightful exploration of the world.”
The Belgian Chocolate Group Commercial Director Michiel Meire added: “Our deep-rooted alliances within the Asia Pacific region underscore the strategic significance of this market for us. Therefore, we are thrilled to unveil our updated travel range to our customers and industry stakeholders in the region.
“The Belgian Chocolate Group remains steadfast in its commitment to delivering premium Belgian chocolates that captivate the senses and enhance the travel experience for consumers worldwide.” ✈
