THE NETHERLANDS. Royal Capi-Lux (Capi), the airport retail brand of B&S Group, is partnering with Haman International’s JBL in a festive campaign which is running across all the retailer’s consumer technology stores.
The party-themed campaign highlights gifts and gadgets to target holiday season shopping. Promotions at Capi stores at Amsterdam Airport Schiphol include touchscreen gamification. Travellers are encouraged to play a JBL branded game with a discount on selected JBL speakers as the prize.
The JBL campaign centres on the portable Pulse speaker which is supported by a ‘The best sounds you’ve ever seen’ tagline. The speaker combines sound and light by changing colour while playing music.
Clip 3, Charge 4 and Flip 5 speakers are also featured on the Capi Action Marketing Table. A GWP offer includes JBL party socks, which are made exclusively for Capi.
Harman International Senior Key Account Manager Netherlands Bas van de Rijt said: “Every year Capi knows how to surprise us and the traveller with an exciting JBL campaign. The team succeeded again in launching an inspiring in-store campaign for the holiday season. The party theme perfectly matches the festive time of the year and the needs of travellers of this moment.”
