The best sounds you’ve ever seen’ – Capi partners with JBL in holiday campaign

THE NETHERLANDS. Royal Capi-Lux (Capi), the airport retail brand of B&S Group, is partnering with Haman International’s JBL in a festive campaign which is running across all the retailer’s consumer technology stores.

The party-themed campaign highlights gifts and gadgets to target holiday season shopping. Promotions at Capi stores at Amsterdam Airport Schiphol include touchscreen gamification. Travellers are encouraged to play a JBL branded game with a discount on selected JBL speakers as the prize.

Party time at Capi stores with its festive JBL campaign featuring ‘the best sounds you’ve ever seen’

The JBL campaign centres on the portable Pulse speaker which is supported by a ‘The best sounds you’ve ever seen’ tagline. The speaker combines sound and light by changing colour while playing music.

Clip 3, Charge 4 and Flip 5 speakers are also featured on the Capi Action Marketing Table. A GWP offer includes JBL party socks, which are made exclusively for Capi.

The annual JBL promotion is featured in all Capi stores

Harman International Senior Key Account Manager Netherlands Bas van de Rijt said: “Every year Capi knows how to surprise us and the traveller with an exciting JBL campaign. The team succeeded again in launching an inspiring in-store campaign for the holiday season. The party theme perfectly matches the festive time of the year and the needs of travellers of this moment.”

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