THE NETHERLANDS. Rituals has launched The Book of Rituals, a spectacular 400+-page book highlighting ‘The Art of Soulful Living’ philosophy behind its fast-growing wellness brand. The company has billed the publication as “the ultimate guide to personal wellbeing”.
The Moodie Davitt Report has been on location in Amsterdam for an immersive brand experience, leading up to the launch of the book in the grand surroundings of the world-famous Rijksmuseum. Here we bring you a pictorial guide to that experience and the launch, which was led by Rituals Creative Director Dagmar Brusse.
The Book of Rituals explores the 13 different themes in Rituals’ ‘wellness compass’, from Authenticity and Kindness to Joy and Love and much more. The chapters open with a deep dive into each theme and evolve through thought-provoking poetry and inspiring stories from around the world.
It also provides accessible exercises, recipes for healthy living, and easy routines and tools to help people discover what they need, like and really want to do with their talent and time.
For the creative visualisation of the book, Rituals worked with renowned photographer and artist Jasper Abels. The collaboration resulted in a one-of-a-kind publication that breathes and embodies the wellbeing philosophy of Rituals in a sophisticated and artistic way.
The work features profiles of notable and inspiring people such as happiness ambassador Mo Gawdat; comedian-turned-mental health campaigner Ruby Wax; Rituals Rouhi Restaurant Head Chef Renaud Goigoux; and Rituals Cosmetics’ Founder Raymond Cloosterman.
The limited edition book is described by Rituals as a key project linking directly to the brand’s philosophy The Art of Soulful Living, which is all about achieving personal wellbeing by unifying body, mind and soul.
Brusse, who led the one-year process which created the new book, said: “The Art of Soulful Living and The Book of Rituals is a compass for personal wellbeing that aims to help people connect and bring more balance between body, mind and soul.
“And that balance, that alignment, ensures we achieve the ultimate form of wellbeing. So, you could think of it as a holistic approach to good living, where we touch on all the important pillars: from physical and mental to spiritual. We do that through 13 themes that help people pay attention to simple yet very impactful routines.”
The Book of Rituals costs €89.90 (US$95) and is available in House of Rituals and through Rituals’ online channels from today. From 1 July, the book will also be available in selected stores.
Look out for our upcoming interview with Dagmar Brusse about the book and reaction from Rituals Global Travel Retail Director Melvin Broekaart, coming soon.
