Diageo has introduced the new Lagavulin 10 Year Old Scotch exclusively into Dufry’s UK airport stores.
The new 43% ABV Scotch, which retails at £50 (US$60.41) for a 70cl bottle, will be introduced into further selected European markets, as well as the Americas, Middle Eats and Asia later in the year.
Diageo Global Travel Marketing and Innovation Director Anna MacDonald commented: “This iconic Scotch is the embodiment of the legendary island of Islay from where this richly textured whisky derives its intense and remarkable nose of smoky, briny sweetness. To have this new and highly-anticipated single malt as a Dufry exclusive is a great incentive for consumers in search of new and exceptional flavour experiences to peruse the Dufry aisles as they await their flight.
“We have a long-standing partnership with Dufry, and the team there have helped us to create a number of inspiring in-store experiences to mark the launch, including sampling opportunities and engaging displays replete with sensory elements all designed to delight our consumers.”
Diageo Master of Malts Craig Wilson said the 10 Year Old has a sweet and salty initial taste and builds to a spicy and smoky finish.
“To many people, Lagavulin is the definitive Islay malt and, like other members of the family, this new expression has a charming exuberance and full-on character. What makes this single malt unique is the combination of refill, bourbon and freshly-charred casks that we used in its creation. The bourbon casks add a sweetness to the flavour and the freshly-charred casks add spicy and woody notes. The different wood types used have helped create a whisky with a fiery yet light and smoky yet smooth character – one that is filled with surprising contrasts,” he commented.
