INTERNATIONAL. We continue our enhanced coverage of last week’s pioneering Virtual Travel Retail Expo by bringing readers highlights from the event’s Engagement Lounge, home to a series of big brand launches, tastings and workshops.
Family-owned Cognac House Camus – a Platinum-Plus Partner of the event – unveiled the world’s first Virtual Cognac Lab at the event’s Engagement Lounge on 15 October.
It presented an interactive masterclass, hosted by Camus Global VIP Ambassador Frederic Dezauzier, accompanied by a bespoke physical tasting kit for selected guests. The masterclass took visitors on a (digital) multi-sensorial journey through the production processes of Camus’s ‘Intensely Aromatic Cognacs’ core range.
The experience invited visitors on a virtual tour of Camus’s vineyards, distilleries, and ageing cellars. It also offered a deconstructed tasting of various Camus Cognac expressions.
We are pleased to make this session available via the video on this page.
