Opihr Gin is aiming to capture the “essence of adventure, discovery and travel” with a new travel retail-exclusive launch.
The Opihr Adventurers’ Edition London Dry Gin will be available from early 2018 in 70cl and 1L formats. Its packaging features maritime cues such as a wax-dipped closure and an illustrated map on the back label, evoking the history and heritage of the maritime spice route, Opihr Gin said.
The new expression, unveiled at the TFWA World Exhibition, was created by G& J Distillers’ Master Distiller Joanne Moore and aims to deliver a more robust taste. It is 42.5% ABV in strength, in reference to the midway latitude of the locations from which the botanicals for Opihr Gin are sourced.
In keeping with the essence of Opihr, Moore has combined botanicals that have been sourced from locations along the maritime spice route. The more intense flavours of ginger and woody spice have been brought to the fore “to reflect the more adventurous nature of those who travel the world seeking out new challenges”.
William Ovens, International Commercial Director at Quintessential Brands (owner of Opihr Gin) said: “Inspired by the spice route, adventurous discovery is at the heart of Opihr and with more and more consumers embracing adventurous travel these days, we wanted to celebrate this shared spirit of adventure and offer something unique to intrepid travellers.
“Global travel retail was the natural place to do this so we’re delighted to be unveiling Opihr Adventurers’ Edition Gin at TFWA. We’re confident that consumers in the channel will love this new offering from Opihr Gin and be inspired by its story as they embark on their own global adventures.”
