CHINA. The Estée Lauder Companies has partnered with China Duty Free Group to unveil its ‘Stars of the Night’ pop-up campaign at cdf Sanya International Duty Free Shopping Complex, in celebration of the ongoing Global Shopping Festival.
Running until 30 June, the immersive experience brings to life The Estée Lauder Companies’ nighttime beauty rituals across skincare, makeup, fragrance and haircare.
Showcasing beauty offerings from Estée Lauder, La Mer, Jo Malone London, MAC, Kilian Paris, Clinique and Aveda, the activation reimagines the retail space as an interactive evening celebration.
The campaign made its debut on 1 May, featuring a vibrant celebration that brought together shoppers and KOLs, such as fashion influencer Oliver Walsh, to an evening of discovery with a DJ, dancing and a light show.
Throughout May and June, visitors can enjoy a line-up of nighttime activations, such as live bands, DJ dance parties and musical performances, highlighting the “beauty of the night”.
Shoppers can access exclusive beauty experiences and enter prize draws by collecting a ‘Stars of the Night’ passport.
In addition, visitors are invited to explore a personalised journey across seven brand boutiques, each offering skincare treatments, fragrance discovery and makeup transformations.
The activation highlights tailored brand experiences, from night meditation zones to custom scent experiences and sensorial scalp therapies, each crafted to celebrate the nighttime routine.
The journey concludes with a chance to win travel-inspired prizes, offering added value to the nighttime beauty experience.
The Estée Lauder Companies Vice President/General Manager, Travel Retail China Maggie Wu said, “Stars of the Night is not just a campaign, but a celebration of beauty, discovery and connection after dark.
“We are proud to partner with CDFG once again to bring this elevated experience to Hainan travellers, reimagining what prestige beauty retail can look and feel like at night.”
The pop-up is open every day from 10am-10pm. 🏝️
