US. The Estée Lauder Companies has confirmed that on closing its acquisition of Smashbox Beauty Cosmetics, Beth DiNardo will become Global General Manager of the brand.
DiNardo will work closely with Budd Taylor, currently President of Smashbox, and Dean Factor, its co-founder and CEO. Taylor will partner DiNardo to lead the day-to-day business of Smashbox and will play a key role in the integration of the brand into The Estée Lauder Companies.
DiNardo has been an executive at The Estée Lauder Companies for the past 13 years, and most recently served as Senior Vice President – General Manager, Darphin North America. She has previously held global leadership positions at Clinique and Rodan + Fields.
Upon completion of the acquisition DiNardo will relocate to Smashbox headquarters in Los Angeles, where she will focus on running the business operations and continuing to develop the brand’s accomplished team of professionals.
John Demsey, Group President, responsible for the Estée Lauder, MAC, Tom Ford Beauty, Bobbi Brown, Jo Malone and La Mer brands and, after the acquisition is completed, Smashbox, said: “Beth has a proven track record of growing leading brands. She is recognised for her ability to identify talent and build and foster great teams.
“Moreover, Beth’s considerable global experience in specialty distribution channels and her recent role as co-chair of The Estée Lauder Companies’ Social and Digital Media Task Force makes her ideally suited to continue building on Smashbox’s core strengths.”
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DiNardo will report to Caroline Geerlings, who will be taking on responsibilities for new businesses. Geerlings’ most recent position was Senior Vice President, General Manager, Prescriptives Worldwide. As part of her responsibilities, she will oversee the strategic integration of Smashbox, including extending the presence and visibility of the brand internationally and accelerating development of new products.
Geerlings, who will report to Demsey, has more than 25 years of global experience in the cosmetics industry, including executive roles at MAC Cosmetics and Christian Dior.
Demsey noted: “Caroline is a very talented brand builder, with a keen eye for navigating brands into new markets and distribution channels. She possesses the ideal skills to nurture and grow the Smashbox business to enable it to realise its full global potential.”
He added: “Budd Taylor’s commitment to Smashbox is essential in ensuring Beth and the Smashbox team have continuity and success in the brand’s day-to-day activities. His experience and overall strategic know-how of the business is key as Smashbox continues to grow and evolve in the coming months.”
