INTERNATIONAL. The Estée Lauder Companies (ELC) has today launched its 32nd annual Breast Cancer Campaign, which The Moodie Davitt Report, as always, is very proud to support.
To mark this year’s latest campaign, ‘Breast Care is Self-Care’, we’ve transformed our homepage and other media platforms with a vibrant pink theme, highlighting our solidarity with one of the world’s most remarkable and sustained corporate social responsibility (CSR) projects.
All visual elements, including headings and links, are accentuated in bright pink to further emphasise our commitment to this outstanding cause.
ELC has been at the forefront of efforts to create a breast-cancer-free world since Evelyn H. Lauder co-created the pink ribbon and started The Estée Lauder Companies’ Breast Cancer Campaign (The Campaign) in 1992.
Together, The Campaign and The Estée Lauder Companies Charitable Foundation have funded more than US$131 million for lifesaving global research, education and access to medical services with more than US$103 million funding medical research through the Breast Cancer Research Foundation.
Through its powerful Breast Care is Self-Care message, ELC aims to inspire and educate women across generations to become advocates for their breast health, reframing self-care to include proactive prevention and early detection measures.
The self-care theme is a natural extension of ELC’s long-standing legacy in both breast cancer and beauty. In the USA, female breast cancer incidence rates have been increasing since the mid-2000s; in the past decade, the increase has been higher in women under 50.
Breast Care is Self-Care, ELC said, exemplifies the evolved focus of the campaign to educate women, particularly younger women, to become advocates for their own breast health.
This year’s campaign is communicated through a compelling new video and digital campaign. The video features female employees in New York sharing their authentic views on the link between breast health and self-care.
ELC said its aim is to reshape how women approach self-care, urging them to include breast health as an integral part of their wellness routines.
A dedicated new website centralises essential tools and resources to understand breast health, including how to recognise potential signs and symptoms of breast cancer and the importance of both screening and healthy habits.
The site encourages women to be proactive about their health, offering information on dense breast tissue, performing self-exams and accessing a personalised breast cancer risk assessment.
Access the video and learn more here.
ELC noted that the five-year relative survival rate for breast cancer detected early, or in its localised stage, is 99%. The company hopes that by shifting the conversation around self-care, encouraging individuals to become advocates for their breast health and disrupting expectations in the beauty space, it will reach more women and ultimately save lives.
Through its Breast Cancer Campaign, ELC will also:
- Fund medical research and fellowships worldwide. In 2022 The Estée Lauder Companies Charitable Foundation made a commitment to donate US$15 million over five years to the Breast Cancer Research Foundation, to establish a Health Equity Initiative. This ongoing research will further the goal of reducing breast cancer disparities and improving outcomes in Black women. Find out more here.
- Support 60+ organisations aligned to the diverse needs of local communities
- Support women in science, research and medicine – funding grants and programmes around the world and accelerating opportunities for women in STEM
- Fund medical resources and services including access to mammograms/screenings for vulnerable groups with limited access to healthcare
- Host and convene events on breast health education with key opinion leaders and experts
- Engage with a selection of ELC’s iconic brands, each donating to the Breast Cancer Research Foundation and/or local cancer-focused organisations through product sales or flat donations (brand participation varying by market). More on this here.
- Illuminate buildings, monuments and landmarks around the world in pink to raise awareness, including the Empire State Building, New York City; Eiffel Tower, Paris; Lotte World Tower, Seoul, among others
The Estée Lauder Companies Executive Chairman William P. Lauder said: “Breast cancer remains the most commonly diagnosed cancer in women worldwide. We will continue supporting the brilliant researchers who are working towards a cure while also advocating for prevention and early detection.
“I’m incredibly proud of the meaningful efforts shown by our employees, consumers, and partners, who unite around this shared goal.” ✈
