‘The jeans of your dreams’: Diesel unveils JoggJeans campaign at key airports

Diesel has created a dedicated campaign to promote its JoggJeans, which is currently featuring at key airports globally including Hamad International Airport, Amsterdam Airport Schiphol and Frankfurt Airport.

The campaign, called ‘The jeans of your dreams’, is based around the idea that you can do everything with your JoggJeans and aims to highlight the comfort and flexibility of them. The campaign features images and video content as well as an interactive shopping experience.

High impact: Diesel’s unmissable ‘The jeans of your dreams’ campaign at Hamad International Airport
Travel in comfort: Diesel’s JoggJeans are claimed to be “as soft as sweatpants”

The interactive shopping experience is presented to consumers via kinetic windows where consumers can interact with the characters featured in the video of the campaign, activating the “annoying cleaning lady”.

Diesel’s ‘The jeans of your dreams’ campaign features on two giant billboards in the transit hall at Hamad International Airport and on themed windows inside Qatar Duty Free’s Junction Fashion store with call to action phrases like: “A dream trip starts with a good nap on a plane. Buy a pair of JoggJeans and get your travel kit”.

New styles of JoggJeans are introduced each season. In Fall/Winter 2017, JoggJeans cover all the seasonal looks, including Diesel’s popular Royal Indigo. The JoggJeans offer, available for men and women, includes bottoms, jackets, shorts and dresses.

JoggJeans are a key product in Diesel’s travel retail business
One advertising image depicts a set of twins taking a pre-flight nap in their JoggJeans

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