CHINA. The Moodie Davitt Report is pleased to publish our popular Jessica’s Secret Index for July covering wines & spirits, fragrances, makeup, skincare, confectionery, bags, watches and jewellery.
The Jessica’s Secret Index, a partnership between Jessica’s Secret (founded and owned in China by Mirko Wang) and The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base.
The results do not represent sales rankings but offer a useful insight into Chinese consumer interest on a monthly basis.
At a glance
- July 2025 shows month-on-month position movements from the June 2025 Index for spirits & wines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Wines & Spirits Brand Searches July 2025
1. Kweichow Moutai Feitian 53%
2. Santa Teresa 1796 Triple Aged Solera Rum 40%
3. Glenmorangie Signet 46%
4. Duc de Fugue Collection 40% (5x50ml: VSOP, Black VSOP, XO, Black XO, Extra XO)
5. The Macallan Colour Collection 12 Years Old 40%
6. Dassai 23 16%
7. Suntory Hibiki Japanese Harmony Master’s Select 43%
8. Suntory Hibiki 40 Years Old 43%
9. Hennessy XO 40%
10. Remy Martin Louis XIII 40%
11. Suntory Hibiki 21 Years Old Kacho Fugetsu Limited Edition 43%
12. Martell Cordon Bleu 40%
13. Suntory Yamazaki 18 Year Old 43%
14. The Macallan Colour Collection 18 Years Old 43%
15. Suntory Yamazaki Distiller’s Reserve 43%
16. Royal Salute The Treasured Blend 25 Year Old
17. The Macallan Sherry Oak 30 Year Old 43%
18. Suntory Hibiki 30 Year Old Kacho Fugetsu Limited Edition 43%
19. Johnnie Walker Double Black Label Blended Scotch Whisky 40%
20. Martell Cordon Bleu Extra Cognac 40%
At a glance
- July 2025 shows month-on-month position movements from the June 2025 Index for makeup.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Makeup Brand Searches July 2025
1. Albion Elegance La Poudre Haute Nuance #01
2. YSL Le Cushion Encre de Peau Foundation #B20
3. Chanel Le Rouge Duo Ultra Tenue Ultra Wear Liquid Lip Colour #40
4. Nars Light Reflecting Pressed Setting Powder #Crystal
5. Dior Addict Lip Glow Balm #001
6. Givenchy Prisme Libre Setting & Finishing Loose Powder #1
7. Dior Forever Skin Glow Foundation #0N
8. Chanel Rouge Allure Velvet Luminous Matte Lip Colour #58
9. Chanel Les 4 Ombres Multi-Effect Quadra Eyeshadow #308
10. YSL All Hours Foundation Luminous Matte #LC2
11. Chanel Les Beiges Eyeshadow Palette #Light
12. Tom Ford Lip Color #16
13. Estee Lauder Re-Nutriv Ultra Radiance Liquid Makeup 2C0 #21
14. Chanel Les Beiges Water-Fresh Tint Foundation #10 Light
15. Shu Uemura Hard Formula Eyebrow Pencil #02 Seal Brown
16. Chanel Rouge Allure INK Matte Lip Liquid Color #804
17. YSL Rouge Volupté Shine #46
18. Chanel Ultra Le Teint Fluide Foundation #BD01
19. Estee Lauder Double Wear Stay-in-Place Makeup #17
20. CPB Radiant Cream Foundation #I10
At a glance
- July 2025 shows month-on-month position movements from the June 2025 Index for skincare lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Skincare Brand Searches July 2025
1. Helena Rubinstein Replasty Age Recovery Night Cream
2. La Mer The Treatment Lotion 150ml
3. Clé de Peau Beauté Correcting Cream Veil
4. Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex II Duo
5. Chanel La Mousse Anti-Pollution Cleansing Cream-to-Foam
6. La Mer Crème de la Mer
7. SK-II Pitera Deluxe Set (Facial Treatment Essence+Clear Lotion)
8. La Mer The Eye Concentrate
9. Sisley Ecological Compound Advanced Formula
10. Helena Rubinstein Replasty Age Recovery Day and Night Set
11. Estée Lauder Revitalizing Supreme+ Youth Power Soft Creme
12. Clarins Double Serum Anti-Aging + Anti-Wrinkle Serum
13. SK-II Facial Treatment Essence
14. Lancome UV Expert Aqua Gel
15. Estee Lauder Advanced Night Repair Eye Supercharged Gel-creme Duo Set
16. SK-II GenOptics Ultraura Essence Serum
17. Lancome Absolue Revitalizing Eye Cream Duo
18. Lancome Absolue Soft Cream Moisturizer
19. CPB Ultimate Daily Emulsion Care Set (intensive fortifying emulsion + protective fortifying emulsion + hydro-softening lotion)
20. La Mer The Renewal Oil
At a glance
- July 2025 shows month-on-month position movements from the June 2025 Index for fragrances.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Fragrance Brand Searches July 2025
1. Chanel Coco Mademoiselle edp
2. Chanel Gabrielle edp
3. Le Labo Santal 33 edp
4. Chanel Gabrielle Essence
5. Jo Malone London Wood Sage & Sea Salt Cologne
6. Giorgio Armani Prive The Yulong edt
7. Tom Ford Oud Wood edp
8. Chanel 1957 Les Exclusifs de Chanel edp
9. Dior Sauvage edt
10. Chanel Chance Eau Fraîche edt
11. Chanel Bleu de Chanel edp
12. Byredo Rose of No Man’s Land edp
13. Diptyque Eau Rose edt
14. Chanel Chance Eau Splendide edp
15. Diptyque Orpheon edp
16. L’Artisan Parfumeur Un Air de Bretagne edp
17. Chanel Coco Mademoiselle edp Intense
18. Penhaligon’s The Coveted Duchess Rose edp
19. Chanel Chance Eau Fraiche Hair Mist
20. Loewe Aire Sutileza ed
At a glance
- July 2025 shows month-on-month position movements from the June 2025 Index for confectionery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Confectionery Brand Searches July 2025
1. Ferrero Rocher Box 375g
2. Lindt Assorted Napolitains Carrier Box 250g
3. Toblerone Tiny Milk Bag 272g
4. Godiva Gold Ballotin Box 290g
5. Toblerone Swiss Milk Chocolate with Honey & Almond Nougat 100g
6. Venchi Mini Book Metal Tin with Assorted Chocolates 119g
7. Toblerone Crunchy Almond 360g
8. Toblerone Milk Messages Bar 360g
9. Lindt Silver Dark Bar 300g
10. Toblerone Tiny Crunchy Almonds Bag 272g
11. Lindt Gold White Bar Stracciatella 300g
12. Lindt Lindor Assorted Chocolates Gift Box 287g
13. Nestle Dark Blueberries Hazelnuts Almond 170g
14. Kinder Bueno 344g
15. Nestle KitKat 4 Finger Iconic Milk 373.5g (9 x 41.5g)
16. Brookside Dark Chocolate Açai & Blueberry Flavors Pouch 198g
17. Godiva 60 Carres Classic Collection 315g
18. Toblerone Dark with Honey & Almond Nougat 360g
19. Lindt Tube Assorted 400g
20. Godiva Dark Chocolate Sea Salt (50% Cacao) 100g
At a glance
- July 2025 shows month-on-month position movements from the June 2025 Index for watch lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Watch Brand Searches July 2025
1. Cartier Ballon Bleu de Cartier 28mm steel, quartz movement
2. Rolex Submariner Date, Oyster, 41mm, Oystersteel, Green
3. Rolex Oyster Perpetual Lady-Datejust 28mm Oystersteel & Everose gold Olive green diamond-set dial Jubilee bracelet (5-piece links)
4. Omega, Constellation Quartz 24mm, steel/gold
5. Rolex Oyster Perpetual GMT-Master II 40mm Oystersteel black dial, Jubilee bracelet, red/blue Cerachrom bezel
6. Longines Primaluna – Quartz bracelet (women’s)
7. Omega De Ville Prestige Co Axial Chronometer 32.7mm, Steel on steel, silk-pattern slivery dial
8. Cartier Tank Solo Small Model – steel, leather, black calfskin straps
9. Omega Seamaster Diver 300M Co-Axial Chronometer 42mm Steel on black rubber strap, black ceramic bezel, wave-pattern dial
10. Rolex Oyster Perpetual Lady-Datejust 28mm Oystersteel pink dial, Oyster bracelet
11. Cartier Panthère de Cartier watch, small model, steel, quartz movement
12. Longines The Longines Master Collection, 40mm, automatic movement, alligator leather with calf leather underside
13. Rolex Oyster Perpetual Lady-Datejust 28mm Oystersteel & white gold, pink diamond-set dial, Oyster bracelet
14. Rolex Oyster Perpetual Datejust 31mm Oystersteel & yellow gold Olive-green diamond-set dial, Jubilee bracelet
15. Rolex Oyster Perpetual Submariner Date 41mm Oystersteel black ceramic, black dial
16. Omega Constellation Quartz, 24mm, diamonds
17. Jaeger-LeCoultre Master Ultra Thin Moon 34mm Steel/diamonds blue alligator leather strap
18. IWC Portugieser Chronograph, 40.9mm, stainless steel case, automatic, self-winding, blue alligator leather strap, 79350 Calibre, 44 hours power reserve
19. Omega De Ville Prestige, 36.8mm, self-winding, steel on steel, silver dial, date window at 3
20. The Longines Master Collection, automatic, stainless steel case and strap, silver ‘barleycorn’ dial, date window at 3
At a glance
- July 2025 shows month-on-month position movements from the June 2025 Index for bag lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Bags Brand Searches July 2025
1. Louis Vuitton CarryAll PM
2. Louis Vuitton NéoNoé MM, Rose Poudre, 26 × 17.5 × 26cm
3. Louis Vuitton Speedy Bandoulière 20, Beige, Monogram, 20.5 × 12 × 13.5cm
4. Louis Vuitton Boulogne Black
5. Chanel 22 Small Handbag, Shiny Calfskin & Gold-Tone Metal, Black, 37 x 7 x 35cm
6. Louis Vuitton Diane satchel, Monogram canvas, 24 x 9 x 15 cm
7. Louis Vuitton All In BB, Monogram
8. Chanel Small Classic Handbag, Grained Calfskin & Gold-Tone Metal, Black, 23 × 6 × 14.5cm
9. Chanel Mini Classic Handbag, Lambskin, Gold-Tone Metal, Black, 20 × 6 × 12cm
10. Louis Vuitton CarryAll BB, Monogram, 26 x 10 x 17cm
11. Louis Vuitton Neverfull PM, Damier Ebene Canvas, 29 x 12 x 21cm
12. Louis Vuitton Nano Speedy, Monogram Canvas, 16 × 7.5 × 10cm
13. Louis Vuitton Wallet on Chain Ivy Monogram
14. Louis Vuitton CarryAll Dark MM, Black, Lambskin, silver-color hardware
15. Louis Vuitton Neverfull MM, Monogram, Cherry, 31 x 14 x 28cm
16. Louis Vuitton OnTheGo PM tote, Monogram and Monogram Reverse Canvas, detachable coin purse
17. Louis Vuitton Nano Diane, Monogram, 19 x 6 x 10.5 cm
18. Louis Vuitton CarryAll Cargo PM, Black, lambskin, polished palladium-finish hardware
19. Louis Vuitton Mini Pochette Accessoires, Monogram, 15.5 x 4 x 10.5cm
20. Louis Vuitton Multi Pochette Accessoires, Khaki
At a glance
- July 2025 shows month-on-month position movements from the June 2025 Index for jewellery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Jewellery Brand Searches July 2025
1. Van Cleef & Arpels, Vintage Alhambra bracelet, 5 motifs, yellow gold, Carnelian
2. Van Cleef & Arpels, Vintage Alhambra pendant, 18K yellow gold, Carnelian
3. Van Cleef & Arpels, Sweet Alhambra pendant, 18K rose gold, Carnelian
4. Bvlgari Divas’ Dream Necklace, 18k rose gold, mother-of-pearl, one diamond
5. Van Cleef & Arpels, Vintage Alhambra bracelet, 5 motifs, 18K rose gold, Carnelian
6. Cartier Love bracelet, small model, rose gold
7. Cartier Love wedding band, rose gold
8. Cartier Love bracelet, rose gold
9. Tiffany T smile pendant in 18k, rose gold, small
10. Cartier Love necklace, 2 diamonds, yellow gold, diamond
11. Van Cleef & Arpels, Vintage Alhambra bracelet, 5 motifs, yellow gold, mother-of-pearl
12. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs, rhodium plated 18K white gold, Chalcedony
13. Cartier D’Amour necklace XS Rose gold, diamond
14. Chaumet Jeux de Liens ring, rose gold, diamonds
15. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, onyx, black
16. Van Cleef & Arpels Sweet Alhambra bracelet, 18k rose gold, Carnelian
17. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs, 18K yellow gold
18. Bvlgari Divas’ Dream Necklace, 18k rose gold pendant, mother-of-pearl, diamond, paved diamonds
19. Cartier Love bracelet, 4 diamonds, rose gold
20. Cartier Love 18ct pink gold necklace
