USA. Edrington-owned The Macallan single malt Scotch whisky has partnered with Duty Free Americas to officially unveil The Macallan’s new retail experience at New York John F. Kennedy (JFK) International Airport Terminal 7. It is the first opening of the brand’s global Boutique programme in the Americas.
The official ribbon-cutting ceremony was attended by senior representatives from Edrington Global Travel Retail, Duty Free Americas and British Airways – the key strategic airline partner operating at JFK T7.
The 67sq m boutique in New York marks the fourth retail experience to be opened by The Macallan since the programme launched in 2019, with others at Dubai International, London Heathrow Terminal 5 and Taiwan Taoyuan International. The boutiques enable more consumers around the world to connect with the brand’s home in Speyside and explore an exclusive range of whiskies from The Macallan’s portfolio, said Edrington in a statement.
The JFK Airport Boutique showcases a range of prestigious expressions, including The Macallan Red Collection, The Macallan Fine and Rare Collection, The Macallan Boutique Collection, The Macallan Folio Series, The Macallan Anecdotes of Ages Collection, The Macallan Concept No. 3 and releases from The Macallan Exceptional Single Cask range.
The design of The Macallan Boutiques in the programme is inspired by the brand’s Speyside home. Common features are the signature oak lattice centrepiece, providing a direct visual connection to the innovative roof at The Macallan Distillery Experience. Visitors encounter “a multi-sensory experience, both memorable and shareable,” said the brand owner.
Edrington Global Travel Retail Regional Managing Director Jeremy Speirs said: “Launching the brand’s first Boutique in the Americas is a major landmark for The Macallan and a milestone in our ten-year partnership with Duty Free Americas. Through this collaboration we are able to extend our programme to one of the most prominent international air passenger gateways into North America. We are delighted to bring to life the passion, vision and excellence for which The Macallan is renowned, in a truly iconic location like New York.”
Duty Free Americas President Leon Falic commented: “We’re thrilled to build on our long-term partnership with The Macallan to offer travellers at JFK International Airport Terminal 7 an enhanced interaction and retail experience with one of the world’s most exclusive luxury liquor brands.
“The Macallan Boutique underscores Duty Free Americas’ commitment to expand our luxury retail environment, work with the best brands in the world and focus on technology and luxury merchandising. We look forward to working with The Macallan to continue to enhance the consumer shopping experience here at JFK.”
Having opened to travellers earlier in the year, the store won the award for Best New Shop Opening in the DFNI Americas Awards 2021, presented online during the Summit of the Americas – A Virtual Experience in April.
