INTERNATIONAL. Welcome to The Moodie Davitt eZine, Travel Retail’s LookBook.
Our cover story examines ARI’s strategy to elevate Irish whiskey in travel retail, from championing craft distillers to building immersive tasting experiences and consumer communities, such as the Duty Free Whiskey Club.
We speak to ARI Global Head of Liquor, Tobacco, Confectionery & Souvenirs Paul Hunnisett about the role of exclusives, sensory engagement and experiential activations in driving discovery and differentiation in the channel.
In a guest contribution, Diageo Global Travel Managing Director Andrew Cowan explores how the group is leveraging digital platforms to support responsible enjoyment of its brands.
This issue includes our annual Craft Spirits report, where we reflect on the growing appeal of artisanal expressions and hear from brand owners about their latest innovations. From smaller independents to established houses, producers are exploring new formats, flavour profiles and sustainable practices, reflecting evolving consumer preferences and a growing appetite for discovery in the channel.
Plus our Editor’s Choice pages highlight some memorable openings, campaigns, launches and other events across the world of travel retail.
Please enjoy this edition with our compliments. ✈
