INTERNATIONAL. Welcome to The Moodie Davitt eZine, Travel Retail’s LookBook. This edition appears during one of the key holiday periods of the year in China, Golden Week. It is fitting therefore that our cover story features one of the most eye-catching beauty activations of recent times in that market, and in Hainan, ‘the lighthouse of travel retail’, in particular.
China Duty Free Group and its brand partners have delivered some memorable industry campaigns over the past 18 months, and Shiseido Travel Retail’s vibrant, colourful and tech-led promotions have been among the most outstanding. A superb example is the Japanese skincare company’s Living Red Art Show, celebrating the launch of Shiseido Ultimune Power Infusing Concentrate III during August.
We feature a report on that online-to-offline campaign and its impact in these pages – as well as other exciting activations from CDFG and its partners in our Travel Retail Highlights section.
We report on location from Paris Charles de Gaulle on the enhanced and updated luxury Cognac and Champagne concept, Les Caves Particulières. We get content partner Jing Daily’s take on the changing luxury market in China, and look at a hugely ambitious project from Ocean Bottle, Sustainability Partner of the Virtual Travel Retail Expo.
As in every issue we bring you our popular Positive Disruptors, Better Moments Make The World Smile and The Customer Experience columns, in association with Tito’s Handmade Vodka, Mars-Wrigley International Travel Retail and CircleSquare respectively.
We also feature an interview with The Estée Lauder Companies Executive Chairman William P. Lauder, as the beauty group launches its annual Breast Cancer Awareness Campaign.
The Moodie Davitt Report homepage and other platforms (including the eZine) are once again turning pink throughout October in support of one of the world’s most remarkable and sustained Corporate Social Responsibility projects.
Please enjoy this edition with our compliments.
