INTERNATIONAL. The Moodie Davitt Report today proudly unveils an extensive upgrade of ‘the website that never sleeps’, delivering a much-enriched user experience.
With this development, The Moodie Davitt Report strengthens its position as travel retail’s leading provider of business intelligence, delivered by the sector’s most experienced and respected editorial team.
The newly designed platform offers a seamless user journey with a refined profile management system which empowers visitors to determine their areas of interest and manage mail preferences.
The website – fully optimised for mobile and desktop usage – is simple to navigate, with clearly delineated sections and a continued unrivalled focus on the power of words and imagery.
We have also invested heavily in developing curated opportunities for native and sponsored content partnerships with our valued partners.
Key changes to ‘the website that never sleeps’ • Cleaner design improving readability and user navigation |
Enhancing value to our partners and users
Critically, our cutting-edge developments are designed to deliver strong return-on-investment for our partners. Strategic placement and innovative design of brand visuals seamlessly integrate advertising into the user experience, capturing eyeballs and enhancing brand recognition.
We have also ensured that our partners retain full industry visibility in the face of adblocking technology. This provides a crucial edge compared to certain of our media competitors, where advertisements are rendered ineffective by ad blockers, a tool used by many internet users.
User friendly
Our unswerving commitment to speed and readability ensures rapid access to content presented in a visually alluring format. The streamlined browsing layout eliminates lag time, enhancing overall performance. Each piece of content is optimised for readability, thus boosting visitor engagement and facilitating prolonged interaction for advertising partners.
The Moodie Davitt Report Founder & Chairman Martin Moodie said: “Today is a proud landmark for our company. Our pioneering website has stood as the core of our publishing endeavour since March 2003, surpassing our wildest ambitions by fostering remarkable levels of readership, engagement and respect.
“We take our responsibility as the ‘home page’ of the travel retail industry very seriously. With that role and responsibility, however, comes the need to maintain our position at the cutting-edge of innovation.
“With this latest exciting development we underline our commitment to the travel retail community and cement our position as its leading provider of quality market intelligence.” ✈
